导购员实战手册七大篇 第一篇（Shopping guide actual combat manual seven articles, the first article）I. the responsibilities and requirements of the Purchasing GuideTwo, shopping guide supervisor is doing?Three, how to vivid the terminal image?Four, how to face customer objections?Five, how to promote customer turnover?Six, how to deal with different customers?Seven, how to deal with customer complaints?Author: Zhu ZhimingI. the responsibilities and requirements of the Purchasing Guide1. Basic requirementsTwo. ResponsibilitiesThree. Technical requirementsFour, the end of lifeI. Basic requirementsWhat is shopping guide?Establish correct attitude and view of employmentThe basic knowledge that a guide should masterDaily process of Purchasing GuideWhat is shopping guide?Shopping guide ---? direct: to guide the purchase, to promote product sales.Through the efforts of shopping guide, so that sales of products improvedExtend meaning 1: consolidate product brand and establish enterprise image.Through the promoter efforts, product sales in the minds of consumers consolidate product brand and corporate imageExtend meaning two: sell yourselfTo promote a product, sell yourself first. Only the consumer accepts the salesman to accept her productSet up correct attitude and view of employmentThe position of the shopping guide in the company? representatives of enterprises - shopping guides face to face directly communicate with consumers, their every move, every word and deed, in the eyes of consumers, represents the service style of the enterprise? information dissemination and communication - information about promotions such as consumption, introduction, sale, etc.? consumer life consultants - should stand in the customer's position and give them the most advice and advice on merchandiseBridge between shop and business and shopping malls good customer relationship is the premise to ensure sales work wellShopping guide should grasp the basic knowledgeUnderstanding the companyShould understand the company's background, culture, products, market conditions, and so on? understanding the industry and frequently used expressionsA.5S (Smile smile, Speed swift, Sincerity, earnest, Smart, dexterity, Study Research)? 4P (Price price, Place position, POP, promotional items, Promotion promotions)Knowledge of productCommodity names, types, specifications, prices, characteristics, origin and other information must be known.Acquisition method:Smell - listen to the professionals and introduce the product knowledge;Look - personally observe and read product knowledge;Cut - personally feel the product, experience the advantages and disadvantages of products;Ask for answers to questions;Talking about knowing and letting others understand is two concepts4. understand competitors (product layout, terminal display, promotion model, sales skills, competitive goods, customer share analysis, etc.)Daily routine of Purchasing GuideIt can be summed up in four words: interview, look, do and writeVisit - greet a mall leader or team memberLook at the goods, the exhibits, the prices, the competing productsDoing - cleaning booth, sorting samples, introducing products, issuing gifts, etc.Write - fill out the reports and competition product reports carefullyTwo, responsibilities requirementsStore display and maintenanceMall stock managementSales promotionReporting systemStore display and maintenanceOriginal display maintenanceA. guarantee samples and specifications complete, and should be in line with the priceB. full of samples, highlighting the theme of displaySpecial display and maintenanceA. make special display according to company's requirementB. always make sure that the samples on special display are completeUse of publicity materialsPut posters around products on special displays and keep the posters cleanStore inventory managementSafety inventory control:Safety stock = weekly sales *1.5Cooperate with sales supervisor to order goods from the mallNear future statisticsIn the display process, in line with the principle of "first in first out", beware of unsalable productsInventory reporting systemThe A. guide checks the stock once a week and reports the actual inventory to the company, including the quantity of the futuresB. shopping guide fill out the inventory report according to the actual sales amount, and control the reasonable safety inventory and sales promotionSales target of shopping guideA. maintain good service mentality in the store, create a comfortable shopping environment, and actively recommend to consumers to help them make the right choiceB. collect consumer and store product recommendations and expectations, timely and properly handle 。