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1、如何打造高绩效的营销团队（How to build a high performance marketing team）How to build a high performance marketing team.Txt11 life of the flowers in full bloom, it was a beautiful shine, stretch, beautiful and more funding; life is beautiful, fresh and smooth, meaning long; life is beautiful music, melodious mel
2、ody and harmony; life is a flowing rivers, torrents, billowing in the Chinese business, once the creation of brain gold, but naobaijin experienced change radically Shi Yuzhu stage a comeback, is undoubtedly a big legend. But when a reporter asked him, what do you think you can do today with a miracu
3、lous standing up? He owed his answer to his team, thanks to his teams efforts to support each other, thanks to his teams persistence when he was in the most difficult times. Shi Yuzhu is undoubtedly successful, his success can also be said to be the teams success, is the wind and rain after experien
4、cing the success of the rainbow.In fact, the nature of the market competition is a marketing From EMKT value chain with another marketing value chain competition, and behind it is actually a team with another team competition. Winning in todays brand, channel is king competition, a brand can have ex
5、cellent performance in the market, due to the brand have a high-performance marketing team, marketing teams competitiveness, determines the market competitiveness of enterprises. So, how to build an efficient marketing team?Belief: traction HUAWEI is one of the outstanding enterprise most China loca
6、l enterprises, it has been able to succeed, because Ren Zhengfei created a wolf team, rely on the concept of entrepreneurial culture and HUAWEI traction. Ren Zhengfei in the early days of entrepreneurship, facing the new recruit college students, said: you must buy a house with a big balcony. In the
7、 future more money, if moldy, put the money on the sun, the balcony is small, not drying it. It is with this belief, traction, only with the rapid development of HUAWEI, HUAWEI employees have a self - dedication, and then there are many companies are more concerned about the concept of HUAWEI embodi
8、es the HUAWEI basic law. Therefore, for an enterprise, in order to build an efficient marketing elite must through the belief that the traction of enterprise culture, make rapid growth and enhance the marketing team. This belief leads to both the core values of the enterprise and the spirit and phil
9、osophy of the marketing team itself. The reason why the Communist Party can defeat the Kuomintang under extremely difficult conditions is because of its communism and the belief of turning over to be masters. So, enterprise to make effective marketing team, as the manager must continue to give team
10、members to beliefs such as traction, continue to give the future planning enterprise employee paints ambitious, employee occupation development broad path, and through the pie, team cohesion and morale for the people, enabling them to work together together good market battle. For example, the world
11、s largest retail giant WAL-MART is to build employee partnership plan, employees as their cooperation partners, enjoy equity and dividends, thus forging a strong cohesive force and centripetal force of the staff.Reasonable authorization: the marketing teams in some enterprises grow slowly. In fact,
12、they sometimes have a lot to do with the lack of reasonable delegation of authority by marketing managers. With the expansion of an enterprise scale and market scale, marketing managers can not control everything, and it is also detrimental to the healthy growth of marketing organizations.Good comma
13、nd and use of power means that marketing managers must be able to effectively empower subordinates, so that they can more actively participate in the operation and management of enterprises, and fully play the role of participating in government and government affairs. The founder of Matsushita tele
14、vision Konosuke Matsushita said: the authority can make the future larger companies still maintain the vitality of small businesses, but also can cultivate the necessary for the development of a large number of outstanding management personnel for the company. Unfortunately, many of our businesses a
15、re marketing managers,Always like to work alone. Consider yourself more a role as a fire fighter. They always think that the subordinate ability is not enough, many things need to own Qingliqingwei, regardless of the size of the matter will grasp management, initiative not only can effectively motiv
16、ate subordinates, but also easy to let subordinates to shirk responsibility, to cultivate the ability of independent side. Therefore, if we want to build an efficient marketing team, as a marketing manager, we must learn to empower and decentralization, learn to extricate themselves, do more valuable and meaningful things. In fact, sometimes the marketing team is not good, often because some managers have done something that should not be do
