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1、新店开业活动策划详细方案（Detailed plan for opening new store activities）PrefaceThe program of activities is project guidance publicity planning site opened, the dealer on the basis of the outline, combined with the local store size, culture, customs, seasonal, competitive environment, consumption habits and oth
2、er characteristics can be properly adjusted, but the original plan project can not be changed.As a brand monopoly system, how to ensure the first battle victory is the first issue of new store opening. To solve the problem of successful business practice, we must adopt the method of popularity - Bus
3、iness - Business - opportunity, that is, three steps should be taken in the concept: stimulating popularity, building business opportunities and precipitating business opportunities. There are three main ways to stimulate popularity: concierge, celebrations, news campaigns. Build business gas will b
4、e tightAround the sales = trading pen count odd singular formula, in the concierge, members, lucky, entertainment and other holiday concepts make a big fuss. Precipitation business opportunities can be achieved by means of buy low, sell high and deal extended. The idea of three steps together, the i
5、mplementation of planning at the same time, the store opening will reflect the visibility, surprise, reputation effect, at the same time, it can greatly increase sales.Part I purpose of opening of new storePromotions by consumers generally accept the clothing store, is people of the industry, so clo
6、thing marketing strategy must be people-oriented, so as to comply with the principle of win-win for consumers and enterprises. But the core contradiction of sales promotion is focused on the problem of sales - gross profit - customer benefits. Therefore, the opening of the new store must be to aband
7、on Maori, to ensure that customer flow, sales to ensure that popularity as the basis for planning.1, gathered commercial gas: with more adequate people rushed to the district in the mall, with all the gas companies have production environment, taking the form of gas, it will inevitably produce a var
8、iety of opportunities for the future of the business district to provide the possibility and the largest probability. Commercial gas can be said to be business opportunities made a good transition.2, extend business opportunities: opportunities eventually formed to some extent is strong in the popul
9、arity on the basis of the result, the opportunity would not produce in the process of It is without rhyme or reason., brand consumption, popular thick and thin, strong and weak, has great influence on the gas and business opportunities, business opportunities if have, must have a good influence on t
10、he brand itself, but to improve store sales, expand the influence to the ultimate role of store.3, brand communication: each brand has different cultural characteristics, transfer business and product culture is the key to the consumer brand recognition step, store atmosphere, display collocation, d
11、ecoration, unique products and buy fashion style are the basic elements of consumer brand cognition.The second part is the practice of new store openingAs a publicity store opened, is in the region started the first battle of the expansion of knowledge, must have the characteristics of grade, size,
12、style, high impact, in order to create quickly enhance the visibility of the platform to lay a good foundation. So the opening activities required to highlight features: (1) distinctive fashion; (2) identification; (3) dissemination; (4) impact; (5) the cheerful etc.Its main behavior is:(1) informin
13、g: to inform and publicize the store address, new store property and brand culture, so that the first information is communicated to consumers;(two) influence: using the first activity of opening the new store, it will convey the connotation and product characteristics of the store to the consumers.
14、 With the foregoing news hot spots, the potential consumers can be trusted and recognized by the store.(three): the promotion and promotion of the sale of commodities is not necessarily obvious, mainly using the new pathway so that consumers feel goods, take appropriate promotional activities, most
15、likely to attract consumer attention, stimulate their desire for consumption, produced after the first contact.(four) image: through the new store opening activities to rapidly enhance visibility, to potential consumers into the desire to buy, ability to enhance the positioning of consumers in mind,
16、 to seize the market to provide opportunities.The third part activity rulesI. theme of activities:New stores, new gifts, new fashionsNew store, fashion, discount, gift givingFashion shop, nice meetNew store opening, fine fashionTwo, activity time:Activity cycle: ten days from the date of opening (the key is the first 5 days)Choose Saturday or Sunday, preferab
