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1、We will continue to improve the companys internal control system, and steady improvement in ability to manage and control, optimize business processes, to ensure smooth processes, responsibilities in place; to further strengthen internal controls, play a control post independent oversight role of ev
2、aluation complying with third-party responsibility; to actively make use of internal audit tools detect potential management, streamline, standardize related transactions, strengthening operations in accordance with law. Deepening the information management to ensure full communication zero resistan
3、ce. To constantly perfect ERP, and BFS+, and PI, and MIS, and SCM, information system based construction, full integration information system, achieved information resources shared; to expand Portal system application of breadth and depth, play information system on enterprise of Assistant role; to
4、perfect daily run maintenance operation of records, promote problem reasons analysis and system handover; to strengthening BFS+, and ERP, and SCM, technology application of training, improve employees application information system of capacity and level. Humanistic care to ensure zero. To strengthen
5、ing Humanities care, continues to foster company wind clear, and gas are, and heart Shun of culture atmosphere; strengthening love helped trapped, care difficult employees; carried out style activities, rich employees life; strengthening health and labour protection, organization career health medic
6、al, control career against; continues to implementation psychological warning prevention system, training employees health of character, and stable of mood and enterprising of attitude, created friendly fraternity of Humanities environment. To strengthen risk management, ensure that the business of
7、zero risk. To strengthened business plans management, will business business plans cover to all level, ensure the business can control in control; to close concern financial, and coal electric linkage, and energy-saving scheduling, national policy trends, strengthening track, active should; to imple
8、mentation State-owned assets method, further specification business financial management; to perfect risk tube control system, achieved risk recognition, and measure, and assessment, and report, and control feedback of closed ring management, improve risk prevention capacity. To further standardize
9、trading, and strive to achieve according to law, standardize and fair. Innovation of performance management, to ensure that potential employees zero fly. To strengthen performance management, process control, enhance employee evaluation and levels of effective communication to improve performance ma
10、nagement. To further quantify and refine employee standards . Work, full play party, and branch, and members in five type Enterprise construction in the of core role, and fighting fortress role and pioneer model role; to continues to strengthening four good leadership construction, full play levels
11、cadres in enterprise development in the全国2003年7月-国际市场营销学(二)试题 一、单项选择题(在每小题的四个备选答案中，选出一个正确答案，并将正确答案的序号填在题干的括号内。每小题1分，共20分) 1.从事国际营销的企业具有利用杠杆作用的独特优势，这种杠杆作用是( c )P11 A.国际竞争 B.发展机会 C.经验移植 D.政府鼓励 2.国际营销与国内营销的区别主要体现在( D )-P3 A.经营观念的演进 B.企业结构的不同 C.经营商品的不同 D.营销环境的变化3.在跨文化分析中，低背景相关文化是指( B )P120 A.语言只表达部分信息 B
12、.信息表达比较直接 C.信息表达不明确 D.主要依靠背景信息 4.分析一个国家的市场规模，主要根据( A )P20 A.人口状况和收入水平 B.经济状况和类型 C.人口总量和年龄结构 D.恩格尔系数 5.国际消费者购买过程的差异主要体现在( B )P111 A.信息收集 B.认识过程 C.买后感受 D.挑选过程 6.有效的市场细分应具有的特征是( D )p145 A.广泛性 B.相似性 C.区域性 D.可盈利性 7.属于直接出口形式的是( C )P153-155,重点看一下 A.与国外企业合资经营, B.经本国贸易公司出口 C.在国外市场设立销售机构 D.授权国外企业使用商标 8.制造商用一个
13、品牌来命名自己所有的产品，这是( A )P199A.统一品牌策略 B.系列品牌策略 C.个别品牌策略 D.组合品牌策略 9.一个企业将价格降至竞争者不得不离开该市场，这是( A ) P217 A.掠夺性定价 B.撇脂定价 C.转移定价 D.渗透定价 10.当产品的销售额和利润都明显上升，这表明产品处于( B )P189 A.成熟期 B.成长期 C.投入期 D.发展期 11.二手资料经过多次转载容易出错，必须注意其( C ) P93A.充分性 B.相关性 C.准确性 D.滞后性 12.在企业所在国以外的国家进行的调研项目属于( D ) P87 A.多国调研 B.交叉文化调研 C.跨国调研 D.国
14、外调研 13.意大利、西班牙和东欧等国的零售业可称之为( C ) P241 A.发达型零售 B.结构化零售 C.中间型零售 D.传统零售 14.间接渠道比直接渠道的优势是( A ) P154 A.迅速开发市场 B.直接接触最终用户 C.节省流通时间 D.节省流通费用 15.国际分销中具有速度快、运量大的特点的运输方式是( B )P249A.公路 B.铁路 C.空运 D.海运 16.采用标准化促销信息的根据之一是( A)P258A.规模经济 B.文化差异 C.形式相同 D.法律区别 17.在一段时间内每个受众接触同一广告的次数是广告的( B P265A.到达率 B.频率 C.持续性 D.总强度 18.国际公共关系促销方法有( C )P279A.营业推广 B.价格折扣 C.新闻发布 D.红利分成 19.在麦肯锡7-S模型中被认为是企业成功经营的“软件”有( B ) p286A.战略 B.风格 C.结构 D.制度 20.关税与贸易总协定生效于( D )P76A.2001年 B.1996年 C.1949年 D.1948 二、简答题(
