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1、 Four-dimensional positioning of the citys imageAbstract: The image of the city is a city of intangible assets, to build the citys image has become the world the development of urban planning and construction of one of the most important issue. Ganzhou city marketing should be based on the specific
2、circumstances of Ganzhou, in Jiangxi Province and City resources characteristics based on the analysis in an attempt to Ganzhou city image for the “quality”, “quantity”, “to”, “shape” of the four-dimensional positioning, to help the city of Ganzhou to find the exact path and marketing methods. Keywo
3、rds: Ganzhou, a citys image, positioning Citys image is that peoples views of the city, ideas and impressions of the comprehensive, including narrow and broad two levels. Not only refers to the general image of the city, mainly through visual recognition of the urban physical form, that is the citys
4、 “form” (narrowly defined image, but also covers the concept of identification and behavior recognition behavior and spirit of the city, that citys “quality” (function, “ quantity “(size and” to “(industry. the citys image positioning is a citys overall image of the target point, and its essence is
5、the direction of urban development and city image to locate the product of urban image orientation and nature of the functions from the city (quality, city size (the amount of urban industrial structure (to, especially from the city to reflect the specific historical and cultural monuments, and the
6、characteristics of the image elements and resource conditions (shape, to fully reflect the image of the citys visual recognition, behavior recognition, and concepts identify three characteristics, follow the modern urban construction and development of general patterns and trends, focusing on its ov
7、erall features and characteristics and forward-looking. 1 Ganzhou city functions (quality orientation - the first industries to relocate to the Midwest City Citys image is a form of urban functions in the city on the external characteristics of performance, according to the image of urban functions
8、to position the city is a major way. Function of the citys core task is to determine the citys main function, thus shaping the citys image of the brand. Industrial transfer is due to resource supply or demand conditions change, certain industries or regions from one country to another country or reg
9、ions economic behavior and processes. Industrial transfer is a business-led economic activities. Transfer of industry into the international industrial transfer and regional industry transfer, the former refers to the transfer of industries from developed to developing countries, which refers to the
10、 developed regions to less developed areas the transfer of industries in recent years, as Chinas eastern coastal areas, especially the “long beads Min” have entered the region in the late stages of industrialization, labor costs and land prices rising rapidly, in order to speed up industrial restruc
11、turing, promote industrial and technological upgrading, expansion and development space, enhance the national and global competitive position, must be labor-intensive occupation of land resources and relatively large industrial projects to the central and western regions, while Ganzhou just have to
12、undertake coastal industrial gradient transfer of regional advantages and conditions located in Ganzhou southern Jiangxi Province, east Fujian, Guangdong, south, west Hunan, jurisdiction over 18 counties (cities, districts and a state-level development zones, two provincial-level development zones,
13、is to communicate the Yangtze River Delta, Pearl River Delta Economic Zone and Hercynian an important hub for the southeast coastal areas leading to the central and western regions is the first stop is the Department of Commerce that “thousands of businessmen West” project “bridgehead.” is the first
14、 to undertake the transfer of building industry Heights, Ganzhou Hong Kong should strive to build industrial park, Ganzhou Export Processing Zone, Ganzhou integrated logistics park, national science and technology trade export innovation base, a clear industrial orientation and direction of developm
15、ent, form a rational layout, features a clear division of labor, industry concentration, dislocation development, eco-friendly development pattern, while should continue to accelerate the introduction of a series of preferential policies for industries to relocate, reduce business costs and create c
16、ompetitive advantage, in order to achieve Ganzhou - “the first industries to relocate to areas” and “industries to relocate to the Midwest City” feature . 2 Ganzhou city size (the amount of positioning - Jiangxi, Guangdong, Fujian and Hunan provinces and metropolitan hub of regional centers City size is positioned according to certain criteria to determine the citys large, medium and small. Economic theory suggests that t
