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1、 On the foreign trade in the application of Business English Abstract China from opening up to the present, has experienced a considerable time savings and development, Chinas foreign trade has made a remarkable record, international influence is increasing along with the rise of China and .21 centu
2、ry, the world economic situation will be, opportunities and challenges, China will not change the pace of internationalization, foreign trade intensity further increases, continue to enhance the image of Chinas great power in foreign trade transactions, business English is the language tools as a ba
3、sis, from the indisputable role include Business English communication skills, professional knowledge, cultural background and customs, etc., is a comprehensive professional attention to language in foreign trade, how to better play to the language arts, international exchange and guarantee of succe
4、ssful cooperation. Keywords Application of Foreign Trade and Business English English is the universal language, more than half of the world who speak English, is the international political, economic, and cultural official language in external trade, the English language is a professional business
5、English. Business English mainly for business in , and its foreign trade is mainly used in trade consultations and negotiations, trade advertising, trade correspondence, trade and other commercial purposes translated the new period, business English in the application scope, application mode, the ap
6、plication of both many changes compared with the previous need people with new perspectives and new ideas to look at the application of business English. First, Business English and International Trade International trade, defined as the different countries or economic entities in different countrie
7、s between the various trading activities. The essence of a class of transactions, it can not do without the elements of the transaction, trading always have promotional products, bargaining, mutual trust in the process , can not do without to see the goods, inspection, payments and other primary ste
8、ps. If you do not act as an intermediary language, transactions can not happen as the international trade is with foreigners, and only familiar with their language - Business English, in order to reach an agreement a transaction. Business English is the professional, full service business activities
9、 in the professional language so to say, English is the international trade business activities came into being, is the inevitable product of economic globalization. Business English, English Business English, defined as people in business activities on the use of English. Simply applied to the fiel
10、d of foreign trade business English called ForEign Trade English. Business English foreign trade in addition to be applied more widely used in other areas. Business English is reflected in three parts: business background, business language and business communication. business background, mainly due
11、 to the accumulation of business knowledge, business language is the language reflects the personal charm of artistic play, while the business is more business-minded communication, analysis of commercial information is the comprehensive business communication, with personal experience, knowledge, t
12、hinking skills are closely related. Business English is a language medium, it is used in various commercial activities, including economic, trade, finance, accounting, management, marketing, and application of knowledge, learning business English, is learning a language, but also learning-related bu
13、siness knowledge, business English can be said that a combination of business communication, business knowledge, language skills, integrated language system. the language of business communication is not just used for simple, not so much try to figure out language usage, as it is more the applicatio
14、n of language skills more appropriate. meaning the same words in different business situations represent different meaning, simply, that is to pay attention to the real business intelligence. This reflects a major feature of Business English - practicality. Different activities have different busine
15、ss processes, the mastery of the details are slightly different. Especially in recent years extensive use of business English and deep understanding of business English is not only a language of communication in international trade, international trade has become the entry point to reach With the in
16、creasingly frequent trade, business English requirements for increasingly high , Business English has become the management philosophy of learning foreign enterprises, standardize the system of effective means of business English has gradually shifted from the past, professional English language requirements to focus on how to better communicate with foreigners, learn about their culture, to get their trust, etc. including more of the wi
