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1、Unit 1 The Business of Language Unit 1 The Business of Language and the Language of Businessand the Language of Business U2 Activation Activation _main 2 3 1 3 3 Where do these words come from? Varieties of English Theme of the Unit Activation Activation _1.1 What is language? What roles does it pla
2、y? ROLES Activation Activation _1.1 Where is English used? Activation Activation _1.1 Do you know how many people speak English in the world? NAME OF THE COUNTRYPOPULATION OF SPEAKERS OF ENGLISH USA251,388,301 India232,226,449 Nigeria79,000,000 UK59,600,000 the Philippines49,800,000 Germany46,000,00
3、0 Canada25,246,220 France23,000,000 Pakistan18,000,000 Australia17,357,833 China10,000,000 Activation Activation _1.1 How important is language to business? Activation Activation _1.1 Does your ability of speaking another language benefit you? If yes, in what way? Any disadvantages? Activation Activ
4、ation _1.2 Varieties of English Who speak English in the world? Activation Activation _1.2 Do you know the meaning of the following words in British English? What is their American equivalent? curriculum vitaeresum secondary schoolhigh school subway underpass zebra crossingpedestrian crossing maizec
5、orn crispsFrench fries vest waistcoat loo restroom Activation Activation _1.3 Where do these words come from? metaphor skirt guarantee supervise ill heart whisky balloon tomato cotton tycoon sitcom Greek Scandinavian Germanic element in French Latin Old Norse Old English (Anglo-Saxon) Scottish Gaeli
6、c Italian Spanish and Portuguese from the New World Arabic Japanese coined word, from situation and comedy Detailed Reading Text I_ warm up1 Warm-upBackground TEXT I Development of English 450110 0 150 0 180 0 prese nt Old English Middle English Early Moder n Englis h Late Moder n Englis h Text I_ w
7、arm up2 Detailed ReadingWarm-upBackground Questions for Discussion: 1. Who once invaded and conquered Britain? 2. How did the invasions influence the English language? Julia Caesar, Duke of Normandy Latin words were borrowed, mainly about politics, war, commerce and religion. French became the langu
8、age of the Royal Court, and the ruling and business classes. TEXT I Text I_ BG_ main Detailed ReadingWarm-upBackground TEXT I The Empire on which the sun never sets What languages influenced English? What is a Lingua Franca? What is homogenisation? Have you heard of Esperanto? Text I_ BG_1 Detailed
9、ReadingWarm-upBackground What is a Lingua Franca? A language systematically used to make communication possible between people not sharing a mother tongue, in particular when it is a third language, distinct from both mother tongues. TEXT I Text I_ BG_2.1 Detailed ReadingWarm-upBackground What langu
10、ages influenced English in its development? The English language derives from or is greatly influenced by the following languages. Romance:e.g. French, Italian, Spanish, Portuguese Germanic:e.g. German, Swedish Norse:language spoken by Scandinavian inhabitants Celtic:mainly spoken in Wales, Scotland
11、, Ireland, Cornwall and the Isle of Man TEXT I Text I_ BG_2.1 Detailed ReadingWarm-upBackground On hearing “The Empire on which the sun never sets“, what do you think? TEXT I powerful, universal language, invasion Text I_ BG_2.1 Detailed ReadingWarm-upBackground What is homogenisation? Homogenisatio
12、n, a word used in many fields, means making everything the same. This text uses the term to refer to “homogenisation of language“, to show that English has become the dominant language of the world while at the same time many other languages face extinction. TEXT I Text I_ BG_2.1 Detailed ReadingWar
13、m-upBackground Have you heard of Esperanto? The international auxiliary language created by L.L. Zamenhof. Its name derives from his pseudonym Doktoro Esperanto (Dr. Hopeful) when he published his first book on Esperanto in 1887. He wanted to create an easy, politically neutral language for internat
14、ional understanding. Now it has about 1000 native speakers. Each year, 1,5003,000 of its speakers meet for the World Congress of Esperanto (Universala Kongreso de Esperanto). TEXT I Text I_ BG_2.1 Detailed ReadingWarm-upBackground Try to guess the meanings of the following Esperanto words or sentenc
15、es and pronounce them: TEXT I komputilocomputer instruiteach Saluton. Hello. Mi ne komprenas vin.I dont understand you. Mi amas vin.I love you. Text I_ DR_1 Detailed ReadingWarm-upBackground TEXT I A World Empire by Other Means It is everywhere. Some 380 million people speak it as their first langua
16、ge and perhaps two-thirds as many again as their second. A billion are learning it, about a third of the worlds population are in some sense exposed to it and by 2050, it is predicted, half the world will be more or less proficient in it. It is the language of globalisation of international business, politics and diplomacy. It is the language of computers and the Internet. Youll see it on posters in Cte dIvoire, youll hear it in pop songs in Tokyo, youll read it in official docu
