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1、天津国际贸易中心行销计划流程（Tianjin International Trade Center marketing plan process）Tianjin International Trade Center marketing plan processOverview of Tianjin International Trade Centre project:Tianjin China World Trade Center is the predecessor of the ojh building. After the acquisition of the project, Cade
2、 quickly organized professional teams to conduct detailed research, planning and redesign of the project, and to actively arrange for the resumption of the project. With the high level of concern and support from the governments of Tianjin, and Hexi District, the Tianjin International Trade Center h
3、as been fully operational today. Relying on the group of nearly 100 projects in Chinas professional real estate experience and strong financial strength, the resumption of work will be safe and meticulous progress. Tianjin international trade center is Cades debut in Tianjin market, but also an impo
4、rtant step in the strategic layout of CapitaLand North China region. The same as before Chinas Cade Cade commercial and Chinese has Ascott for Tianjin market dedicated Jiamao shopping center? Tianjin Bay and three somerset. It is reported that the Tianjin International Trade Center project covers an
5、 area of 15709 square meters, and is scheduled to be completed by the middle of 2014. By then, an integrated commercial, apartment and office building in various forms of integrated landmark will be displayed in front of the people of Tianjin.Tianjin International Trade Center Marketing process:Real
6、 estate marketing planning mainly includes three parts: service orientation and product design orientation, marketing planning, project sales planning (project sales phase).With many years of real estate development projects and real estate marketing planning practice, risk factors of real estate pr
7、oject development and real estate marketing planning, the causes are analyzed, put forward the development of real estate marketing planning and positioning skills, to ensure the success of the development of real estate projects.Before the project positioning, we must first solve the following risk
8、 problems:I. uncontrollable risks(1) macro environment, macro economy and policy risk(1) the monetary policy is moderately tight and has raised interest rates several times within a year(2) raising the down payment threshold for second housing units;(3) the introduction of the new land policy, the d
9、evelopment cycle shortened, clear opening, completion date and so on(4) rectifying and standardizing the presale of commercial housing;(5) low-cost housing, affordable housing in full swingAccording to statistics, 08 years, 1-5 months, 40 key cities, new commercial housing, second-hand housing accum
10、ulated turnover area fell 24.9%, respectively, 20.9%. And in the first half of the countrys 70 large and medium-sized cities housing sales prices and year-on-year growth showed downward trend.(two) population base growth risk;In 2007, the city population of about 800 thousand, the central area of ab
11、out 1 million people, * * district population of about 280 thousand people(three) the environmental risks of housing stock1, the project has a large number of stock around the room;2, 2008 1-4 months, the whole city of Guangxi real estate marketing planning and development completed 2 billion 100 mi
12、llion yuan investment, 8.1 percentage points higher than 1-3 months, an increase of 64.8% over the same period last year.3, the new city new city: May statistics total introduction of housing a total of about 10000 sets, sold 3000 sets, 7000 sets of stock market, relatively slow digestion. The produ
13、cts are mainly concentrated in the real estate stock Jiahe new * * * * and * * * * Garden Park, two disc pushing the total volume of 650 units, sold 40 sets, 610 sets of product stock, stock products accounted for the entire new city real estate marketing planning stock market 44.36%.4, the total h
14、ousing statistics in May: the north area of North District launched total of about 9850 units, sold 4500 sets, 5350 sets of stock market, relatively slow digestion. Product stock mainly concentrated in Huatai Jiayuan and macro Washington, the two set of 1568 sets of rolled out, the overall pre-sale
15、of more than 600 sets. The product stock accounts for 60% of the total market of the real estate marketing planning in the north of the city.(four) purchasing power risk;1, the economic backwardness of the three or four tier cities, the economic base is low;2, civil servants, large enterprises and i
16、nstitutions employees family monthly income of about 3000 yuan, family income of 4-6, the purchasing power is relatively limited.(five) slow economic growth risk;Slow economic growth, lack of industry support second third, the formation of the new steel, nuclear power and other industrial chain still need time.(six) the surrounding stock land;1, conservative estimate
