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1、菜谱封面的设计（Recipe cover design）Recipe cover designThe menu is not only a necessary ornament of the restaurant, but also an important symbol of the restaurant. So, recipe must elaborate, really play a dual role of ornament and tag, the cover of the menu can give a guest a sense of the first case impress
2、ion, so it is important to pay special attention to the design on the cover of the menu.Recipes, specifications, and the size of the page was determined, then there is the design of the cover, the art design on the cover of the brewing, the first thing to consider is a few problems: cost, color, the
3、 grade of the paper quality, art designers, the hiring and the design of the cover and the harmony of dining-room whole decoration and emotional appeal.The cover design of the recipe should generally be:The cover design must be suitable for the restaurants business style, if it is not suitable, ther
4、e will be dissimilar. Every restaurant has its own characteristics. A well-designed, proper colorful, beautiful and economical and should become the cover of the menu of the restaurant management style marked symbol, whether in the design, color, or specifications should be prominent characteristics
5、, let a guest see this design or color, can immediately think of your restaurant, your menu items. If you run a classic restaurant, the art decoration on the cover of the recipe should reflect that. If you are running a modern dinner club restaurant, the art of cookbook cover art is a time color tha
6、t should take into account abstract art and even popular art paintings.The cover of the recipe should also be considered as an indoor ornament. The adornment of whole dining-room should pay attention to the harmony of integral whole, the adornment of table, the adornment of the room, the adornment o
7、f door face should be coordinated. The recipe serves as a small part of the customers hand, and the color of the cover is either coordinated with the design of the restaurants colors or the contrast between the two. In a perfectly designed restaurant, the menu cover is usually designed to be both ca
8、n properly reflect the name of the restaurant, but also with the dining room adornment is tonal harmony and design, theres a restaurant called pirates, for example, the art deco adopted pirates image on the cover of the menu, black and white and gold printing, organic combination of art and humor, m
9、ake this cover is complete, perfect, and the colour also adds fascinating allure to the cover. A restaurant specializing in the pre-opening and after-dinner service of a theatre. Its menu cover is black and blue with a white baseline. This cover, which features the restaurants operation, highlights
10、its significance. Restaurant with the name of the restaurant by the art processing is used to cover decoration, put some font deformation processing into a pretty interesting words, appear fancy lovely, humor, coupled with the corresponding color, particularly eye-catching.There are also several ite
11、ms on the cover of the recipe, such as the restaurants address, telephone number, business hours, and credit card payment methods. But it doesnt have to be printed on the front cover, sometimes the name of the restaurant, the rest of it can be printed on the back cover. The back cover or printing of
12、 some important features of the layout, such as dinner party, banquet, meeting facilities, take-out service, restaurant brief history or the layout of the restaurant.Recipe text designThe recipe is a source of information, which is mainly communicated to guests by text, which is the most important a
13、spect of designing a recipe. A good recipe book should be described in detail, inspiring and inspiring, with some recipes only listing the names and prices of dishes. While some of the listed foods are in the market, the text is disordered and unreadable, which can affect promotions. If you compare
14、recipes with magazine ads, the amount of time it takes to write a book is no less expensive than designing a good advertisement.The design of the text part of the recipe mainly includes three aspects: food name, descriptive introduction, publicity of restaurant reputation (including excellent servic
15、e and cooking technology, etc.).The name of the food. The design of food names is very important. The same kind of food, its color, aroma, and taste is always constant, but if given a specific name, it will produce a specific impression in peoples minds. Similarly, different names of food can cause
16、different associations. The xiangjiang restaurant in shenzhen changed the name of zhenjiang famous dish firewood to chicken, and the operation effect was very different. The name of the vegetable point is important. When naming each vegetable point on a menu, try to be exact and not too outlandish. Will see on the other hand, the name of the food isnt a rigorous scientific name, so, can be in the name of the food on the text of the more
