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1、企业全球化经营与跨文化管理（Enterprise globalization management and cross-cultural management）Former ge CEO Jack Welch (Jack Welch) once said: the reality of globalization has become a not allow to ignore. Success for enterprises (performance) of only one standard: the international market share. Successful compa
2、nies often depend on all over the world to find markets and win. As the worlds accelerating economic globalization, the market is no longer a market within the country, customers are no longer the one within a country of consumers, enterprises face the external business environment has become the wo
3、rld, beyond national borders. Only success in the world market can be called a real success. Enterprises go out, the development of globalization has become an inevitable development trend.Globalization management, enterprise is facing one by one with his or her home country has a lot of differences
4、 between the production and operation environment, including economic environment, political environment, legal environment, social environment, cultural environment and so on. But the cultural environment for the enterprises operation, its influence is omni-directional, whole system, whole process.
5、 This is because the culture is the sum of social life, it includes such as general behavior, beliefs, values, language, and lifestyle factors such as social members, it is also an area peoples values, characteristics or behavioral characteristics. In the business operation of different cultural bac
6、kgrounds, the most important thing is to understand the difference between consumers ideas, values and social needs. Because itself is a business in order to meet customer demand, when the demand to a great extent, on the basis of the culture, the enterprise should try to understand to explore the c
7、ultural norms of the market. Thus it can be seen that the cross-cultural difference of the enterprises operating environment is the inevitable problem that enterprises must encounter in the global operation. Therefore, the success or failure of cross-cultural management is the key to the success or
8、failure of enterprise globalization.One, cross-cultural management is the core of enterprises globalization managementCross-cultural management is also known as cross-cultural management, namely in global operations, the subsidiary company the culture of the host country to take inclusive management
9、 methods, in cross-cultural conditions overcome any heterogeneous culture conflict, and used to create a unique business culture, to form effective management process. Its aim is to design in different cultural atmosphere in the form of a feasible organizational structure and management mechanism, s
10、eek beyond the cultural conflict in the management process of corporate goals and to sustain employees with different cultural backgrounds to a common code of conduct, to maximize control and make use of the potential and value of the enterprise. Only successful cross-cultural management can enable
11、the enterprise to operate smoothly, enhance its competitiveness and expand its market share.Secondly, enterprises should adopt the correct concept of cross-cultural managementFirst, enterprises that operate globally must recognize and understand the objective existence of cultural differences betwee
12、n countries, and pay more attention to learning and understanding other languages and cultures. This is a necessary condition for enhancing the ability of cross-cultural management. Understanding cultural differences has two meanings: one is to understand how the host culture influences the behavior
13、 of local employees.The second is to understand how the culture of the motherland influences the behavior of the local managers. Different approaches are needed to overcome different types of cultural differences. For example, conflicts arising from different management styles, methods or skills can
14、 be overcome by mutual imparting and learning; Conflicts arising from different habits and ways of life can be solved through cultural exchanges. It is. Only by grasping different types of cultural differences can we find appropriate ways to solve cultural conflicts.Next, should dialectically treat
15、cultural differences, in its flip side at the same time should also see its advantageous one side, and properly and make full use of differences of different culture, and to create an opportunity for enterprise business development. Such as guangzhou Honda automobile company general manager said: we
16、 enterprise internal contradictions quite a lot, but it also has a good side. We choose partners in China, always like to choose a few thoughts with us different partners, which we often happen opinions of the collision, the collision of different ideas will generate new ideas, thus creating Hondas new corporate culture. According to the experience of the general manager, as long as it can correctly treat contradiction and conflict of different cult
