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1、新职业英语新职业英语 北京印刷学院 Listening Warming-up 1 Reading A2 3 Reading B5 Writing 6 Project 7 Vocabulary and Structure 8Speaking 4 Task 1 The following is some information about Heidelberg Group, a leading company in printing and packaging industry. Study the information and answer the questions below. Warmi
2、ng up LocationStaffProducts Global Market Share Customers based in Heidelberg, Germany, with sites in 6 countries and around 250 sales offices across the globe a total of 19,737 employees printing equipment; high-quality print products over 40%supports over 200,000 customers worldwide Heidelberg Gro
3、up Warming up Heidelberg Group 1. Where is Heidelberg Group located? Heidelberg group is located in Heidelberg, Germany, with sites in 6 countries and around 250 sales offices across the globe. 2. How many employees does it have? It has a total of 19,737 employees. 3. What products does it supply? I
4、t mainly supplies printing equipment and high-quality print products. Warming up Heidelberg Group 4. What percentage of global market share does it have? It has over 40% of global market share. 5. How many customers does it support around the world? It supports over 200,000 customers worldwide. Task
5、 1 Before reading the passage, see how much you know about the packaging and printing industry by answering the following questions. 1.What does a complete service line of packaging and printing mainly include? 2.What can make a packaging and printing company different from others? Reading A Reading
6、 A 2. Outstanding management, a highly-skilled work force and advanced equipment can make a packaging and printing company different from its competitors. 1. It includes pre-press, printing, post-processing and delivering/transporting. Reading A Profile of New Color Packaging 自豪 He prides himself on
7、 remaining calm in an emergency. We pride ourselves on the quality of our products and excellent service. Profile of New Color Packaging we must strive for it. Profile of New Color Packaging embossing and foil printing; large income groups unique block the spine of the case in gold foil; a round bac
8、k Reading B Task 2 Read the email again and choose the best answer to each question. 1. What is the picture album designed and printed for? A. To produce samples of their products. B. To sell top-grade cosmetics. C. To publicize their classical products. 2. The word “initial” in paragraph 2 could be
9、 best replaced by _. A. original B. creative C. unique Reading B 3. What printing techniques are required in treating with the cover of the album? A. Coated paper and superb binding. B. Embossing and foil printing. C. Round back and foil blocks. 4. Which of the following statements is NOT true? A. P
10、eter Dawson is eager to place an order. B. Detailed discussion is needed before placing an order. C. The picture album aims to build the brands identity. 5. The main purpose of their meeting next week is to _. A. place an order B. make a production schedule C. work out the details Reading B Reading
11、B Task 3 Match the following terms with their Chinese meaning. Column A 1.top-grade cosmetics 2.picture album 3.print with coated paper 4.classical products 5.block the spine of the case in gold foil 6.ensure a beautiful round back 7.full-color page 8.place an order 9.printing and packaging service
12、10case binding Column B 全彩页 保证圆背漂亮挺括 在书脊上烫金色铝箔 用铜版纸印刷 下订单 精装 经典产品 印刷包装服务 画册 高档化妆品 Reading B Task 4 Translate the following passage into Chinese. Our initial idea is that the size of the album is DIN A4. Total pages per copy are 64 in full color, printed with coated paper and case binding. And we are
13、 particularly concerned about the cover of the album. We hope it will be treated with some special techniques such as embossing and foil printing. If possible, we would like you to block the spine of the case in gold foil and to ensure a beautiful round back after the binding. In general, we want ou
14、r album to be sporty, modern, attractive and unique so that it will help us to build our brands identity. 我们的初步设想是画册采用大16开铜版纸印制，每册共64 页，全色彩，精装装订。 我们尤为关注画册的封面，希望采用一些 特殊工艺进行装饰，如压花和加铝箔。 如果可能的话，我们希望您在书脊上烫电化金色铝箔，而且 确保装订后的圆背漂亮挺括。 总之，我们希望我们的画册华丽、现代、有吸引 力且独一无二，以帮助我们建立品牌特色。 Writing Suppose you are Zhang Hui
15、and you will write an email to Peter Dawson as a reply to his inquiry in Reading B. Some parts have been done for you. Dear Mr. Dawson, Thank you for your 1) _(询问) of May 22. We are very pleased to hear that you are interested in our products. Youve mentioned in your email some specific 2) _(要求) reg
16、arding your 3) _(画册), and your high demand on the color. I think our highly skilled professionals and 4) _ (先进的设备) can meet your exact color specifications. Our customer service representatives will be available throughout the entire process to answer any questions you might have and our quality control staff will make sure that your order will be 5) _(完成) satisfactorily. inquiry requirements pi
