《《英语听力教程4》标准答案及原文》由会员分享，可在线阅读，更多相关《《英语听力教程4》标准答案及原文（36页珍藏版）》请在金锄头文库上搜索。
1、Unit 1 Shopping and Banking OlinePart I Getting readyB. Keys: 1: drop 2: shopping 3: mouse 4: feet 5: retailing 6: street 7: get 8: down 9: third-party 10: online 11:30% 12: malls 13: Britain 14: gift-buying 15:50% 16: net 17: peroidC. Keys: 1 : the site2 : merchant, addresses/phone numbers/call up
2、3 : strict safety measuresPart II Net shopping under fireA. Keys: 1 : delivery, delivery 2 : delivery charges3 : personal information, 87% 4 : returning goods, 47% 5 : order, 35%, dispatch, 87%6 : money back, twoB. Keys: 1 : convenience 2 : choice 3 : obstacles 4 : complete trust 5 : build consummer
3、s trust 6 : mature 7 : payment 8 : servicePart III Banking at homeA. Keys: 1 : limited opening hours 2 : Online banking services3 : getting current information on products 4 : e-mailing questions to the bank 5 : competing for customers 6 : having no computers at homeB. Keys: 1 : It is banking throug
4、h the Internet. 2 : Online banking offers convenience which appeals to the kind of customer banks want to keep. 3 : Banks most want to keep people who are young, well-educated, and have good incomes.Part IV More about the topic: Secret of Good Customer ServiceB. Keys: English Good Customer Service(H
5、arrods)1 : in a pleasant environment 2 : Second to none 3 : different customers, take a look at everything, alternatives, come to sales assistants 4 : first contact with the customerAmerican Good Customer Service(Saks)1 : human side, family, occasions in life, a partnership 2 : repeat business, sale
6、s Part V Do you know?Keys: 1 : c 2 : a、b、c 3 : a、b、c 4 : c 5 : c 6 : bTape scriptPart I Getting readyC. Consumers who want to shop online are suggested to bear the following things in mind:Evaluate the site. Always buy goods from well-known and trustworthy companies. Deal with companies which offer
7、customer service, a complaints procedure and have a refund policy.Talk to merchant. E-mail and wait for reponses. Take down the addresses and phone numbers of those companies and make sure they are real by calling them up before buying any products and services.Ensure secure connection. Since buyers
8、 must submit personal information like number and expiry date of the card there are fears over security. Deal with sites that apply strict safety measures that require shoppers to give specific data known only to card holders before making the transaction.Be extra careful at a cybercafe or other pub
9、lic connection.Part II Net shopping under fireThere is an urgent need for e-commerce rules to boost confidence in buying online. Consumers International, a federation of 245 consumer organizations including the UKs Consumers Association said its survey showed that there were still obatacles to shopp
10、ing online with complete trust.The study, funded by the European Union, involved buying more than 150 items from 17 countries. Each consumer organization taking part tried to find one site in its own country and one abroad to buy a selection of items. These included a dictionary, a doll, jeans, a ha
11、irdryer, computer software and hardware, chocolates and champagne.The key findings were:Eight of the items ordered took more than a month to reach their destination and at least 11 (eight percent) never arrived. Many sites did not give clear information about delivery charges. Only 13% of the sites
12、promised that they would not sell customers personal information on to a third party. Only 53% of the companies had a policy on returning goods. Only 65% of the sites provided confirmation of the order and only 13% told customers when their goods had been dispatched. In two cases,customers are still
13、 waiting for their money back more than four months after returning their goods. Louis Sylvan, vice-president of Consumers International, said, This study shows that, although buying items over the Internet can benefit the consumer by offering convenience and choice, there are still many obstacles t
14、hat need to be overcome before consumers can shop in cyberspace with complete trust.Chris Philips, Marketing Manager at a London based e-commerce security company commented, This study confirms the difficulties of establishing consumers trust in the Internet as a shopping experience. With statistics
15、 like these and Visa claiming 47% of disputes and fraud cases were Internet-related, it is little wonder that Internet commerce is not producing the profits predicted two or three years ago. Trust takes time to build, and the Internet will not mature as a retail channel until trusted brands, like th
16、e banks for example, start to offer ways of supporting trust relationships with guarantees payment and service.In September, the Organization for Economic Cooperation and Development will hold a meeting to discuss a set of international guidelines for electronic commerce.Part III Banking at homeMany people dislike walking to the bank, standing in long lines, and running out of
