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1、MBA (GB) Part-II (Semester-IV)39241Strategic ManagementCourse OverviewThe objective of the subject is to make students conversant with a set of management guidelines which specify the firms product-market position, the directions in which the firm seeks to grow and change the competitive tools it wi
2、ll employ, the strengths it will seek to exploit and the weaknesses it will seek to avoid. Strategy is a concept of the firms business which provides a unifying theme for all its activities.Course SyllabusGroup I:Defining Strategic Management, Characteristics of Strategic Management, Types and Hiera
3、rchy, The Strategic Management Model and process. Vision and Mission- Importance of Mission and Vision statements, Writing a mission statement. Environmental Scanning: Internal & External environment. External Audit- Economic, Socio-Cultural, Demographic, Political, Legal and Technological Forces. C
4、ompetitive Analysis-Porters Five Forces Model. The External Factor Evaluation (EFE) Matrix, The Competitive Profile (CPM) Matrix. Internal Audit- Integrating Strategy and Culture, Management, Marketing, Finance/Accounting, Operations, Research & Development, Management Information System. Mc Kinseys
5、 7s Framework. The Internal Factor Evaluation (IFE) Matrix. Group II:Strategies in Action- Setting Organizational Objectives. Types of Strategies- Integration, Intensive, Diversification and Defensive Strategies. Porters Generic Strategies. Strategy Analysis and Choice- Strategy Formulation Framewor
6、k- The Input Stage, The Matching Stage - Environmental Threat and Opportunity Profile (ETOP) Matrix, SWOT Analysis, GE 9 Cell Model, SPACE Matrix, BCG Matrix, The Internal External Matrix, The Grand Strategy Matrix. The Decision Stage The Quantitative Strategy Planning Matrix (QSPM). Implementing St
7、rategies- Annual Objectives, Policies, Resource Allocation, Managing Conflict, Matching Structure with Strategy. Managing Resistance to Change, Creating strategy supportive culture. Marketing, Finance, R & D, MIS Issues in Strategy Implementation. Strategy Review and Control.Recommended Texts Lawren
8、ce R. Jauch, William F. Glueck, Business Policy and Strategic Management, McGraw-Hill, 5th Edition. John A. Pearce II, R.B. Robinson, Jr., Strategic Management, 3rd Edition, A.I.T.B.S. Publications, Delhi. Fred R. David, Strategic Management - Concepts and Cases, Pearson Education, 10th Edition, 200
9、5.InstructionsThe external paper will carry 50 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of four questions each in group I and II. Each question in these groups carries 10 marks. Candidates will
10、 be required to attempt four questions in all from section I and II selecting not more than two questions from each of these group. The III group shall be a case study of 10 marks and shall be compulsory.The internal paper will carry 50 marks and it will be distributed as follows:Two Mid-Semester Te
11、sts each carrying 10 marks (Total 20 marks)Two written Assignments/ Project work each carrying 10 marks (Total 20 marks)Class Participation and Attendance to be of 10 marks242Organisational Development & ChangeCourse OverviewThe objective of the subject is to blend theory, concepts and applications
12、in a comprehensive and clear presentation. The course works from a strong theoretical foothold and apply behavioral science knowledge to the development of organizational structures, strategies, and processes.Course SyllabusGroup I:Organisational Change: why, how, for whom, forces of change, signifi
13、cance and importance of change, nature of change, process of organisational change, coping strategies for change, resistance to change, managerial options for implementing change, guidelines facilitating change. Introduction to Organisational Development: Definition, need, assumptions, historical de
14、velopment, issues, and future of OD: Models and theories and planned change. Process of OD, issues in consultant-client relationship.Group II:OD Interventions: Planning interventions; Human resource management intervention, Team interventions; Human process interventions, Techno-structural intervent
15、ions. Inter group and Third party peacemaking interventions, Comprehensive interventions, Structural interventions, personal interventions, Future of OD, Research on OD.Recommended Texts Thomas G. Cummings and Christopher G. Worley, Organization Development and Change, Thomson South-Western, 8th Edi
16、tion 2004. Nilakant V, Managing Organisational Change, Sage Publications Chennai, 2004. Abad, Ahmed, Developing Effective Organization, Sri Ram Centre for Industrial Relations, New Delhi, Latest Edition.InstructionsThe external paper will carry 50 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper wil
