《2008年英语四级真题(附标准答案)a卷》由会员分享，可在线阅读，更多相关《2008年英语四级真题(附标准答案)a卷（23页珍藏版）》请在金锄头文库上搜索。
1、2008年6月21日大学英语四级考试(CET4)A卷全真试题(2008年6月21日)Part IWriting(30 minutes)注意：此部分试题在答题卡1上。Directions:For this part, you are allowed thirty minutes to write a short essay entitled Recreational Activities. You should write at least 120 words according to the outline given below in Chinese:1. 娱乐活动多种多样，2. 娱乐可能使
2、人们受益，也可能有危害性，3. 作为大学生，我的看法。Recreational Activities亲爱的站长您好：夜很深了，已凌晨2点40分了，这么晚给您写信，是想跟您聊一下尊重劳动尊重版权的问题。本四六级大全，出第一版之时，我们是以WORD文档发布的，这主要是考虑到您引用方便，网友使用也方便。可是令我们感到沮丧的是，少数网站站长，对别人的劳动似乎不够尊重，把我们WORD文档的页眉页脚，以及文档的使用说明，清除得干干净净；还有的站长，技术水平更高一些，更勤劳一些，把我们的WORD文档转为PDF文档，并且，还给PDF文档加上密，去掉我们的标识及使用说明仍不甘罢休，还英明地加上了自己网站的标识；
3、还有的制作CHM文档的技术水平比较高，给做成了这个格式的文档。如此种种情况，实在让您受累了啊！所以，这次文档发布，只好用PDF格式发布文档了。这下您改文件的特长又可以发挥了啊，改文件的技术水平又可以长足提高了！六年前，本人制作的GMAT四部大全，在全世界流传至今，仍是原封不动的初始版本，可能世界其他国家的站长都不如我们伟大中国的站长水平高，考虑问题周全吧！为什么麦当劳在中国的餐巾纸是限量供应的，而在美国不限量？我想我们自己所处的环境，至少部分是我们自己创造的。您难道要执意为自己创造一个找不到好资源的环境么？难道执意要逼我用图片格式发布下一个版本么？难道我近千小时的辛苦劳动及直接从口袋里拿出的近
4、万元现金投入换不来您慷慨地原样转载么？您难道不知道，篡改别人的作品，是一种什么行为么？不知道这种行为对您网站的形象是一种严重的伤害么？很多热心的网友来向我反映，某某网站篡改你的作品了，这种行为实在无耻，你去找他吧！这些我都没好意思跟您汇报。当然，大部分站长或版主对版权尊重做得很好！我们深表感谢！并向你们致以最崇高的敬意！大家学习网大家网大家论坛：阁明俊敬上Part IIReading Comprehension (Skimming and Scanning)(15 minutes)Directions:In this part, you will have 15 minutes to go o
5、ver the passage quickly and answer the questions on Answer Sheet 1. For questions 17, choose the best answer from the four choices marked A), B), C) and D). For questions 810, complete the sentences with the information given in the passage.Media Selection for AdvertisementsAfter determining the tar
6、get audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, outofhome, Internet, and
7、direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with
8、a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Televisions influence
9、on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Th
10、us, audiences are smaller and more homogeneous (具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are
11、exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.NewspaperAfter television, the medium attracting the next largest ann
12、ual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation (发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.New
13、spapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning
14、 newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor billboard
15、s (广告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a w
16、ay for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changessatellite and Internet radiowill force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a resul
