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1、reserve cadre training platform. Select 12 thought good, strong, young, high culture of talent into the village two committees reserve cadres, through to the town, spending, party members stepped up their training in the form of distance education, solidified the eighth village election work basis.
2、-Grass-roots level, carry out the four-three activities. In accordance with the unified plan of the County and township cadres actively supporting work, members of leadership each supporting a family difficulties and poor people in a family, all . Disaster relief acts of violation of policies such a
3、s special inspections, ordered rectification of the problems, for signs of problems, early warning, early prevention. As of now, I organize all cadres and workers with about 80 people to the County Commission visited the cultural corridor; invited the County discipline inspection Wang Yi fang, Deput
4、y Secretary of the independent Commission against corruption forum a while to update and repair the Gallery culture village, of honest and clean government promotion of special issue of the voice of the independent Commission against corruption had been published 4 issues; and the independent Commis
5、sion against corruption message platform, periodically sends the text messages more than 2000 pieces of the ICAC. (B) pay special attention to party building and promote the Council for economic planning, further optimization of the industrial structure of agriculture. -Consolidating and improving t
6、he benefits of traditional industries. I adopted to increase scientific and technological training, and introducing high-tech agricultural production, increase the efficiency of traditional industries, further strengthening and consolidating the traditional industry. Up to now, the Township 22746 ac
7、res of rubber plantation area, 5.12 million Yuan output value; betel nut cultivation area of 2279 acres, 5.3 million Yuan output value; powder banana planting area of 940 acres, 4.77 million Yuan output value; puzzle area of 670 acres, 1.61 million Yuan output value. -Rational planning industrial di
8、stribution. Further optimize the agricultural structure, supporting plant Mulberry sericulture, melon, papaya and such short, flat, fast special advantage industries. First, mulberry sericulture project. In 2015, the new Mulberry 147 acres, the township now retain Mulberry gardens area of 1097 acres
9、, a total of 18 batches for silkworm rearing, production value amounted to 1.7292 million Yuan, an increase of 24.29% and increase farmers income 1.4698 million Yuan; second, vegetable industry is gratifying. Make full use of regional advantages, and strive to build XX green vegetable brands. This y
10、ear I planted vegetables mainly to cucumber, bitter melon, white beans, winged bean, and planting an area of 550 acres, total 1414 tons, increasing peasants income of 228.72; third, papaya fruit industry was strengthened. To build can tracing famous agricultural brand, fruit papaya has became provin
11、cial quality brand agricultural, in province, and county level used field detection + agricultural tracing II dimension code + supermarket sales platform of agricultural Super docking mode, greatly to improve spring papaya of quality and benefits, and direct supermarket, ensure has papaya planting h
12、ouseholds interests of maximize, makes papaya industry became I Xiang farmers increase of new highlights. The year 2015, Papaya fruit plant 320 acres, more than 2.24 million Yuan output value; four special livestock breeding begins to take shape江西财经大学05-06学年第一学期期末考试试卷课程代码: 00023 A卷 课时: 48课程名称: 市场营销
13、适用对象: 挂牌班一、 名词解释（6318分）1、市场营销2、营销环境3、目标市场4、品牌5、成本加成定价法6、广告二、选择题（10110分）（15题是单项选择题，610题是多项选择题）1、中间环节较多的渠道称作 （ ）a.宽渠道 b.长渠道 c.直接渠道 d.多渠道2、采用统一商标的各种产品必须具有相近的（ ）a.性能 b.用途 c.质量水平 d.产品组合方式3、下列哪种产品属于金牛产品（ ）a. 销售增长率高但相对市场占有率低的产品。b. 销售增长率低但相对市场占有率高的产品。c. 销售增长率和相对市场占有率均低的产品。d. 销售增长率和相对市场占有率均高的产品。4、根据市场细分化理论，资
14、源有限的企业在目标市场策略的选用上宜选取（ ） a.无差别营销策略 b.差别营销策略 c.集中营销策略5、“拉引式”促销，其工作对象主要是（ ） a.目标顾客 b.中间商 c.大众传播媒介6、企业营销的文化与社会环境包括以下多种因素（ ）民族与宗教 b.妇女地位 c.国民收入水平 d.生活方式 e.社会风尚7、指出下列哪些商品价格弹性小（ ） a.火柴 b.组合音响 c.粮食 d.工业用原材料 e.食盐8、在市场营销学中，产品概念的内涵中包括（ ） a.产品实体 b.保证期限 c.产品的价格 d.送货上门 e.顾客的需求9、通常企业对人们的日常生活必需品采用（ ）更为合适。 a.独家分销策略
15、b.广泛性分销策略 c.选择性分销策略 d.直接销售渠道策略 e.间接性销售渠道策略10、在下列备选答案中，属于广告媒体范畴的是（ ） a.报纸、杂志、广播、电视 b.日历 c.霓虹灯 d.公共关系 e.广告公司三、简答题(55=25分)1、从市场营销学角度理解的市场概念及其三要素是什么？2、影响消费者支出模式的因素有哪些？3、市场主导者应通过哪些途径扩大市场需求总量？4、产品成长期的市场营销战略有哪些？5、怎样理解促销组合？四、论述题（21020分）1、试述交易营销和关系营销的联系和区别。2、试述企业分销渠道设计应考虑的因素。五、案例题（第一小题14分，第二小题13分，共27分）案例1：宁夏红还能红多久？2003年，随着宁夏红在央视的重炮轰击，一个新的酒水品类枸杞酒瞬时风声水起，至2004年4月春季成都糖酒会，仅在会场上正式设立展台的、出身宁夏的枸杞酒就不下三、四十家，成为这届糖酒会的一大“红点”。而据说目前在市场上已出现了上百个枸杞酒牌子。 枸杞酒的兴起，对宁夏地区的枸杞经济起了积极的促进作用，据众多枸
