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1、,希望英语 （第二版） 综合教程 1,Unit 4 Advertising,希望英语 （第二版） 综合教程 2,外语教学与研究出版社,希望英语（第二版）综合教程 2 Unit 4 Advertising,Speaking,Task 1,Task 2,Task 3,Look at the pictures on Page 50 and list words or phrases about them. Then share your work with others.,Speaking Task 1,Suggested Words: commercial persuade various sho
2、pping decision effect poster influence attractive advertisement,Use the following sentence patterns and the words or phrases from Task 1 to talk about the pictures on page 50. A. Of all, I likebest. B. The reason is that,Speaking Task 2,Sample Sentences: Of all these advertisements, I like the one o
3、n BMW the best. The reason is that it is simple and easy to remember.,Work in pairs. Take turns asking your partner the following questions and make notes. Organize your notes and report to the class using the given paragraph as a model. What types of advertisements do you often see or hear? What do
4、 you feel about TV advertisements that cut your favorite movie into pieces? How do you view the relationship between advertising and your life?,Speaking Task 3,Model Report Tina is fond of all kinds of advertisements, particularly TV commercials. For well-made ads, she enjoys the clever use of words
5、, pictures and music. For those that usually make people change channels, she makes fun of them and then points out how to improve them. Her great interest in advertisements makes people believe that she is going to take up advertising as her future job. But she says she is simply trying to accept a
6、dvertising as something that we cannot escape from in our life.,Reading A,Task 2,Task 3,Task 1,Text,New Words and Expressions,Task 4,Task 6,Task 7,Task 8,Task 5,Reading A Task 1,Give brief answers to the following questions. Then ask your partner about his/her answers and take notes. 1.What are some
7、 of the popular media of advertising today?,Suggested Answers: Some of the popular media of advertising today include television, newspapers, radio, the Internet, an outdoor display, handouts, catalogues, etc.,Reading A Task 1,2.Can you list some widely advertised products and brand names ?,Suggeste
8、d Answers: Products: medicines, household appliances, cosmetics, automobiles, food, wines, body-building gadgets, personal hygiene products, etc. Brand names: Chinese: Haier, TCL, Konka, Dynasty, etc. Foreign: Colgate, Wrigley, Coca Cola, Pepsi, Sony, Panasonic, KFC, Kodak, etc.,翻译,Reading A Task 2
9、Text,Advertising One of the first known methods of advertising was an outdoor display, usually an eye-catching sign painted on the wall of a building. Researchers have discovered many such signs, for example, in the ruins of ancient Rome and Pompeii. An outdoor advertisement found in Rome offers pro
10、perty for rent, and one found painted on a wall in Pompeii calls the attention of travelers to a hotel in another town.,声音,1,Reading A Task 2 Text,In the Middle Ages a simple but effective form of advertising was very popular. Tradespeople paid so-called “town criers” who shouted the praises of the
11、merchants goods. Printed advertising played no big role until the invention of the printing press by Johannes Gutenberg in 1445. Now the printers and later the merchants used little handouts to advertise their products. These handouts often contained special symbols of the tradespeople and were also
12、 used as posters on walls. This form of advertisement lasted for a very long time.,声音,翻译,2,Reading A Task 2 Text,In terms of volume and technique, advertising made its greatest early advances in the United States of America. In the early times, the nation was underdeveloped and lacked long-distance
13、transportation and communication systems. Thats why advertising across the country was not practical. But clever manufacturers had the idea of reaching the consumer directly through catalogs. So the first American mail-order houses appeared in the early 1870s.,声音,翻译,3,Reading A Task 2 Text,In the 18
14、80s a new age of advertising began. New methods of manufacturing led to greatly increased output and decreased the costs for the producers of consumer goods. The products now could be packaged at the plant. Moreover, the telegraph network was in place and the continent had been crisscrossed by a net
15、work of railroads.,声音,翻译,4,Reading A Task 2 Text,The most widely advertised consumer products at this time had been patent medicines. In 1893 more than half of over a hundred firms spending more than fifty thousand dollars annually on advertising were patent medicine manufacturers.,声音,翻译,5,Reading A
16、 Task 2 Text,But only 20 years later, most of these firms were not patent medicine manufacturers any more but manufacturers of food, soap, cosmetics and automobiles. These firms began to market their packaged goods under brand names. Some of the first brands were Colgate, Wrigley and Coca Cola. Previously such everyday household products like milk, sugar, soap, rice and candles had been sold in neighborhood shops f
