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1、学号：2010020612 姓名：王洁璁 所在学院：山东师范大学外国语学院 联系电话：18710297634 电子邮箱： wangjiecong999 硕 士 学 位 论 文 论文题目 A Comparative Study on Interpersonal Meaning of Chinese and English Automobile Advertising Texts 中英文汽车广告的人际意义比较研究中英文汽车广告的人际意义比较研究 学科专业名学科专业名称称 外国语言学及应用语言学外国语言学及应用语言学 申 请 人 姓申 请 人 姓 名名 王洁璁王洁璁 指导教指导教师师 刘倩刘倩 教授
2、教授 论文提交时论文提交时间间 20122012 年年 6 6 月月 6 6 日日 单位代码 10445 学 号 2010020612 分 类 号 H319 研究生类别 全日制硕士 A Comparative Study on Interpersonal Meaning of Chinese and English Automobile Advertising Texts By Wang Jiecong Under the Supervision of Professor Liu Qian A Thesis Submitted to College of Foreign Languages I
3、n Candidacy for the Degree of Master of Arts Shandong Normal University Jinan, Shandong, China June, 2012 独独 创创 声声 明明 本人声明所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成 果。据我所知，除了文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表 或撰写过的研究成果，也不包含为获得 （注：如没有其他需要特别声 明的，本栏可空）或其他教育机构的学位或证书使用过的材料。与我一同工作的同志对 本研究所做的任何贡献均已在论文中作了明确的说明并表示谢意。 学位论文作者
4、签名： 导师签字： 学位论文版权使用授权书学位论文版权使用授权书 本学位论文作者完全了解 学校学校 有关保留、使用学位论文的规定，有权保留并向 国家有关部门或机构送交论文的复印件和磁盘，允许论文被查阅和借阅。本人授权 学学 校校 可以将学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印 或扫描等复制手段保存、汇编学位论文。 （保密的学位论文在解密后适用本授权书） 学位论文作者签名： 导师签字： 签字日期 2012 年 月 日 签字日期 2012 年 月 日 山东师范大学硕士学位论文 CONTENTS Abstract I 摘 要 . III Introduction . 1 R
5、esearch background 3 Objectives and significance of the research 4 Organization of the thesis 5 Chapter 1 Literature Review . 1 1.1 Studies on advertising . 1 1.1.1 Definition of advertising 1 1.1.2 Classification 2 1.1.3 Functions of advertising . 2 1.1.4 Previous studies on advertising 4 1.2 Previ
6、ous studies on interpersonal meaning . 6 1.2.1 Notions of interpersonal meaning 6 1.2.2 Approaches to the study of interpersonal meaning 8 1.3 Previous studies on interpersonal meaning in advertising discourse 10 1.3.1 Previous studies abroad 10 1.3.2 Previous studies at home 12 1.4 Summary . 13 Cha
7、pter 2 Theoretical Framework . 14 2.1 Interpersonal function in Hallidays metafunction theory . 14 2.1.1 Hallidays metafuction theory 14 2.1.2 Interpersonal meaning 15 2.2 The realization of interpersonal meaning 17 2.2.1 Mood 17 2.2.2 Modality . 21 2.3 Other ways to realize interpersonal meaning 25
8、 2.3.1 Tense . 25 2.3.2 Person . 26 2.3.3 Evaluation . 26 Chapter 3 Methodology . 28 3.1 Research questions 28 3.2 Texts and texts collection 29 3.3 Analysis method 29 Chapter 4 Results and Discussions 31 山东师范大学硕士学位论文 4.1Ways mood system delivers interpersonal meaning in Chinese and English auto ads
9、 31 4.1.1 Comparative analysis of speech roles 31 4.1.2 Comparative analysis of mood structures 33 4.1.3 Differences and similarities of both mood systems 43 4.2 Ways modality system delivers interpersonal meaning in Chinese and English auto ads . 44 4.2.1 Comparative analysis of modalization . 46 4
10、.2.2 Comparative analysis of modulation 51 4.2.3 Differences and similarities of both modality systems 54 4.3 Ways tense system delivers interpersonal meaning in Chinese and English auto ads 54 4.3.1 Tense in Chinese automobile advertisements . 56 4.3.2 Tense in English automobile advertisements . 5
11、7 4.3.3 Differences and similarities of both tense systems 59 4.4 Ways person system delivers interpersonal meaning in Chinese and English auto ads 60 4.4.1 Comparative analysis of first person 61 4.4.2 Comparative analysis of second person . 63 4.4.3 Comparative analysis of third person . 66 4.4.4
12、Comparative analysis of other address forms 67 4.4.5 Differences and similarities of both person systems 68 4.5 Ways evaluation system delivers interpersonal meaning in Chinese and English auto ads 69 4.5.1 Comparative analysis of adjectives 70 4.5.2 Comparative analysis of adverbs 72 4.5.3 Comparat
13、ive analysis of nouns 73 4.5.4 Differences and similarities of both evaluation systems 75 Conclusion . 76 Appendix . 84 Appendix . 90 Publications . 98 Acknowledgements . 99 山东师范大学硕士学位论文 I Abstract As a way of knowing new brands and learning about new cars, the appearance of automobile advertisement
14、 has shown an upward trend in recent years. They have become an important component in commercial advertising. To some extent, automotive advertising is the language used between advertisers and consumers presenting how their communication takes place. The analysis of interpersonal meaning of automo
15、bile advertisement can help us to figure out how the advertisers effectively communicate with the potential customers and convince them to make decision to buy. As one of the three metafunctions in the systemic functional grammar, interpersonal function not only refers to the language which people u
16、se to build and maintain relationships, but also includes the use of language to influence the behavior of others. In this paper, with the guidance of Hallidays systemic functional linguistics theory, support by Thompsons interpersonal meaning framework, and Li Zhanzis development of interpersonal meaning framework, the author analyzes respectively the perspectives from mood, modality, tense, person and evaluation of 60 samples selecte
