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1、考单招上高职单招网2016天津渤海职业技术学院单招英语模拟试题及答案II 语言知识及应用（共两节，满分35分）第一节 完形填空（共10小题；每小题2分，满分20分）阅读下面短文，掌握其大意，然后从2130各题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。When a customer enters my store, forget me. He is King, said John Wanamaker. This revolutionary concept 21 the face of retailing (零售业) and led to the development of
2、 advertising and marketing as we know it today.But convincing as that slogan was, 22 the shopper was cheated out of the crown. 23 manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of
3、the past century, ads spoke to an audience restricted to just a few radio or television channels or a 24 number of publications. Now media choice has 25 too, and consumers select what they want from a far greater variety of sources-especially with a few clicks of a computer mouse. 26 the internet, t
4、he consumer is finally seizing power. As our survey shows, 27 has great implications for companies, because it is changing the way the world shops. Many firms already claim to be customer-driven or consumer-centered. Now their 28 will be tested as never before. Taking advantage of shoppers 29 will n
5、o longer be possible: people will tell others, even those without the internet, that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in 30 standards. Good and honest firms should benefit most.21. A. changed B. maintained C. restored D. rescued2
6、2. A. in time B. in truth C. in case D. in theory23. A. Just as B. The moment C. If D. Although24. A. 1imited B. minimum C. sufficient D. great25. A. disappearedB. existed C. exploded D. survived26. A. According to B. Thanks to C. But for D. Apart from27. A. consumer powerB. product qualityC. purcha
7、sing habit D. manufacturing efficiency28. A. information B. investment C. claims D. shops29. A. generosity B. knowledge C. curiosity D. ignorance30. A. raising B. lowering C. abandoning D. carrying答案及解析本文主要介绍的是网络的迅速发展对于传统商业的影响和冲击。21. A “顾客就是上帝”这一观念彻底改变了零售业的面貌。22. B But convincing as that slogan was是
8、一个让步倒装结构，要顺接该转折关系，只有B符合。23. D 尽管生产效率增加了商品的种类，降低了价格，人们仍然依靠广告来获取他们所需商品的信息。24. A 通过上文just a few不难理解，空格处应该和其保持一致，强调数量少。25. C 和过去相比，现在的传媒大幅度增加，顾客的选择自然剧增。26. B 多亏了网络，顾客才抓住了自身的权利。27. A 很多公司都以顾客作为中心，自然可以看出顾客的消费权利对于公司具有很大的作用。28. C 上文说很多公司都claim以顾客作为中心，那么这种口号如今一定会受到顾客的考评。29. D 从下文中可以看出，利用顾客的无知(信息的闭塞)如今已经不可能了。
9、30. A 网络的作用在于提升标准，使得诚实的商家获益。第二节 语法填空（共10小题，每小题1.5分，满分15分）阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卡标号为31-40的相应位置上。Snake dishes have become popular 31 recent years. Snake meat in various flavors (风味) can 32 (see) in restaurant ads very often. Eating snake seems to be now in vog
10、ue(盛行), and if you havent eaten snake yet, you are considered “out of date”. But I wonder 33 all the trends are worth following.Some people may defend themselves 34 saying that snake meat is nutritious. But these people dont realize that many parasites(寄生虫), 35 do harm to our health, are found insid
11、e snakes.According 36 a survey, about 1000 tons of snakes are eaten every year in China and sometimes as 37 as 10 tons of snakes are served on dinner tables in Shenzhen in a single day!These figures warns us that if no action is taken, 38 number of snakes will drop and make an increase in mice and w
12、orms population, which will 39 in a decrease of crop output. Who will see such tragedy happen?So lets start not to eat snakes any more because “to protect the snake is to protect 40 .”答案及解析本文主要讲述一些人视吃蛇为一种时尚而忽视了它的害处，并呼吁人们保护蛇类。31. in 固定搭配，在最近几年。32. be seen 句子主谓语是被动关系。33. if/whether 根据上文语境得知。34. by 通过的
13、方式，一些人通过说蛇有营养来为自己辩护。35. which 引导非限制性定语从句。36. to 固定结构。37. many 固定搭配，意为“多达”。38. the 如果不采取行动，蛇的数量就会大大减少。39. result 固定搭配，导致。40. ourselves 保护蛇类也是保护我们自己。III 阅读（共两节，满分40分）第一节 阅读理解（共15小题；每小题2分，满分30分）阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。ALouis Armstrong had two famous nick names. Some people called him
14、Bagamo. They said his mouth looked like a large bag, Musicians often called him Pops, as a sign of respect for his influence on the world of music. Born in 1901 in New Orleans, he grew up poor, but lived among great musicians. Jazz was invented in the city a few years before his birth. Armstrong oft
15、en said, “Jazz and I grew up together.”Armstrong showed a great talent for music when he was taught to play the cornet (短号) at a boys home. In his late teens, Armstrong began to live the life of a musician. He played in parades, clubs, and on the steamboats that traveled on the Mississippi River. At that time, New Orleans was famous for the new music of jazz and was home to many great musicians. Armstrong learned from the older musicians and soon became respected as their equal.
