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1、A Basic Business Reader,Chapter 1 Business and Society,Objectives,After studying this chapter you will be able to: Define the term “social responsibility”. Understand why businesses should act in a socially responsible way. Identify the four basic areas of consumerism. Find and discuss examples of e
2、thical/unethical business behavior. Understand why ethical companies thrive better in the long run.,What is social responsibility?,Social responsibility is the obligation a business assumes to: maximize its positive impact minimize its negative impact help to improve society help to solve social pro
3、blems,Why act in a socially responsible way?,1. Society provides conditions for businesses to exist. - social setting including laws, customs, etc. - other social and cultural norms - professional/technical personnel - labor It is only right for businesses to serve societys goals.,Why act in a socia
4、lly responsible way?,2. Businesses are a component of society. As overall social conditions improve, all the components of society including businesses will benefit.,Why act in a socially responsible way?,3. To be socially responsible also benefits businesses. Customers shun firms that - turn out in
5、ferior or shoddy products; - cheat them out of their money; - pollute the environment; and - engage in unethical practices.,Why act in a socially responsible way?,4. A company will make greater profits in the long run if it considers benefits to society. They will find it easier to hire better emplo
6、yees and win more customers. For socially irresponsible businesses, people tend to: - boycott its goods/services; - influencing officials against it; - condemning it in the media; - buy goods/services in other firms,Consumerism,What is consumerism? Consumerism is the public demand for more protectio
7、n of the buyers rights.,Basic areas of consumerism,1. The right to safety - product safe for intended use - explicit directions for use - properly tested to ensure reliability & quality 2. The right to information - detailed information about ingredients - instructions for use,Basic areas of consume
8、rism,3. The right to choose - customers having access to a variety of products/services at competitive prices - competition free to flourish 4. The right to be heard - consumers interests receiving full consideration - consumers able to appeal beyond a company,Ethics and business ethics,What is ethi
9、cs? Ethics is the study of morals and moral choices. What is business ethics? Business ethics refers to moral principles that define right and wrong behavior in the world of business.,Ethics vs. Law,While many ethical standards are defined by laws, the law does not cover all unethical conduct. Abidi
10、ng by the law defines a minimum guide for ethical behavior. Peoples ethical code is influenced by laws, culture, professional codes, and individual values.,Business ethics,Ethical business behavior: - law abiding - providing satisfactory products/services - offering reasonable prices - offering fair
11、 wages and employee benefits - raising fund for charities - protecting the environment ,Business ethics,Unethical business behavior: - law-defying - cheating customers - misrepresenting products/services - polluting the environment - offering bribes/kickbacks/payoffs - price-fixing ,Workshop,Presentation work Find information from media and introduce a socially responsible/irresponsible business. Discussion topic Do you agree with people who say “it is simply good business to be ethical”? Give your reasons.,知识回顾Knowledge Review,
