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1、www.ocscf.orgPaper范文-体验经济对现代设计思维的影响在体验经济时代，新的经济模式带来了人们在情绪、体力、精神等方面更多的需求，从而刺激了设计思维和设计行为的创新变革。个性化、感官性、互动性、真实性等特点，都集中表达了体验经济时代的人本主义设计理念。在如今的时代发展进程中，体验经济日益繁盛已是大势所趋，人们对精神世界的层次追求也越来越高，这就对现代设计思维提出了更高难度的要求。从体验经济角度出发，将设计作为一种媒介，将人们的需求和诉求变成现实。同时加快体验设计思维与其他的学科领域的交叉融合，以人为本，更关注人的情感和心理需求，进而提高设计产品和服务品质。In the era o
2、f experience economy, the new economic model has brought more demands on people in emotional, physical and spiritual aspects, thus stimulating the innovation of design thinking and design behavior. The characteristics of personalization, sensuality, interactivity and authenticity all express the hum
3、anistic design concept in the era of experience economy.In 1999, the experience economy, proposed by pine and gilmore, became an all-dimensional, whole-hearted and feeling economy rapidly developing after the agricultural economy, industrial economy and service economy. At the same time, it satisfie
4、s peoples various experience emotions, and enables people to rediscover those important real feelings that existed before but were ignored by people, and create a higher value.The experience economy may sound strange, but it has permeated every aspect of peoples lives. For example, nowadays, people
5、are more and more interested in eating in some restaurants with bright themes, which are not only to fill their stomach, but also to feel the environment that cannot be experienced in daily life, and they are willing to pay more money for the experience. Light, music, space let a person place onesel
6、f among them, give people different repast experience, can feel excellent quality and reasonable price thereby.Design is the process of solving problems discovered by people with a series of comprehensive means and expressing them in an intuitive way. Contemporary design is more and more inclined to
7、 green, human feelings, regional localism. The emotional design tries to make people experience the missing part of emotion in todays society and awaken the resonance of peoples vanishing heart. In his third wave, toffler said that manufacturing will eventually be overtaken by services, and experien
8、ce production will overtake services, and the service economy will eventually shift to the experience economy. This may sound strange, but judging from the current industry development trend, some pioneers have already taken the lead in practicing the experience economy and achieved rich fruits.Take
9、 starbucks as an example, in its American style positioning, people can strongly feel its different consumer culture. People can talk freely in the store, and tables and chairs can be arranged at will. The whole space gives people a free and relaxed experience, which has become one of the unique sty
10、les of starbucks.What makes starbucks special, in a larger sense, is the charm of the starbucks brand itself. Implement to specific respect, besides the experience that coffee brings a person, from outside to inside, it is the adornment design of the space, colour is tie-in, and the soft seat with w
11、ide and comfortable space interior, enthusiastic attitude of service personnel. In the space design of the starbucks store, we can also feel the strong American consumer culture, from the scale of the space design to the random combination and movement of the internal tables and chairs, where people
12、 can let themselves go and talk freely. Like this not only meet the needs of the people to the store and maintain a long-term relationship of cooperation, become the primary goal of the success of each enterprise.The application of some spiritual expression forms into the design promotes the emotion
13、al expression of the design. From the point of view of designers and customers to experience life, find out the emotional highlight of contemporary people, which has penetrated into some of the ideological connotation of the experience economy. From the perspective of human behavior and psychology,
14、people can quickly understand the feelings and personal experience designers want to express, so as to create resonance.In the era of contemporary experience economy development, the design requirements of environmental space are increasingly high, and the design of space environment is faced with m
15、ore severe challenges according to the different levels and requirements of participants. After applying the thinking of experience economy in the design, the importance of human is emphasized:Experiences are designed to create unforgettable memories, so design needs to focus more on user experience
16、. The designed environmental space is concrete, while what people feel when they participate in it is intangible but impressive. Each persons experience is different, and what is important is the communication and interaction between peoples emotion and design.The soul of experience economy is to create resonance, and a good way to apply it to design is thematic experience design, that is, to give design a story theme, and constantly construc
