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1、Period Three ,Lesson 3 The Advertising Game,课前预习 基础落实,课堂讲义 核心突破,当堂达标 检测巩固,栏目索引,.单词检测 1. vt. 为做广告， 登广告 n. 广告活动，广告业 n. 广告人 2. adj. 传统的； 经典的 3. vt. 缝，缝制 vt. 缝纫，缝制品 4. n. 公司,答案,词语识记,课前预习 基础落实,advertise,advertising,advertiser,classic,sew,sewing,corporation,答案,5. n. 商标，牌子 6. adj. 合适的 vt.& vi. 适合，使适应 7. n.
2、 预算 8. adv. 外表上；视觉地 adj. 视觉的，视力的 n. 视力，美景 9. n. 概念；观念 10. n. 方法，方式,brand,suitable,suit,budget,visually,visual,vision,concept,approach,答案,11. n. 幽默 12. adj. 当代的 13. n. 贡献，捐助 vt. 贡献；捐助；投稿 14. n. 公民；市民 .短语检测 1. 由.组成 2. 突出，显眼,humour,contemporary,contribution,contribute,citizen,consist of,stand out,1.How
3、ever，not all advertising is about selling products and services for a profit. 然而，并非所有的广告都是为了赢利而推销产品和进行服务。 2.Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive. 现代的广告必须把最高水平的设计
4、和产品理念相结合，以增强吸引力，这样才能在激烈的竞争中胜出。,句式背诵,返回,certain adj.确信的；有把握的；某一；某种 (1)(原句)The classic advertisement is one that gives information about finding certain products. 传统的广告只为找到某种产品提供信息。 (2)Doctors are not certain what causes the disease. 医生们不能确定这种病的病因是什么。,课堂讲义 核心突破,重点单词,certainly adv.当然，无疑，确定 certainly no
5、t当然不 be certain/sure of/about sth.对有把握，确信 be certain/sure to do sth.必定/一定做某事 be certain/sure that/whclause确信 make certain/sure of/that.确保/弄清楚 It is certain that.是肯定的 for certain/sure确实，肯定，无疑,归纳拓展,(3)Theres a certain Mr.Wang on the phone for you. 有个王先生打电话找你。 (4)I suggest you make certain of your fact
6、s before you accuse anybody. 我建议你在指责别人之前先核实一下你所掌握的事实。 注意：当主语为人时，表语中用certain或sure皆可；但如果用it作形式主语时，表语只能用certain。,(1)选词填空 If you do this，you are to be found out. Its that hell come tomorrow. Be to turn off the light when leave. (2)你要想准时到达那里就最好马上走。 Youd better leave now if you want to getting there on ti
7、me.,答案,即时跟踪,certain/sure,certain,sure,make certain of,suitable adj.适当的；合适的；适宜的 (1)(原句)However，this kind of advertising might not be suitable when there are products and services in direct competition with each other in the market place. 然而，当产品和服务在市场上相互进行直接竞争时，这种广告可能就不合适了。,suit v.(使)适合 be suitable fo
8、r适合 be suitable to do.适合做,归纳拓展,(2)It doesnt suit you to have your hair cut short. 你不适合剪短发。 (3)I want to buy some books suitable for children. 我想买一些适合儿童阅读的书籍。,(1)This suit (很适合这个场合). (2)People (适合) the job can apply for it. (3)The climate here doesnt (适合老人).,答案,即时跟踪,is quite suitable for the occasion
9、,suitable for,suit the old,approach n.方法；方式；靠近；通路；入口；vi.靠近；走近；处理，找商量 (1)(原句)For many of todays advertisers，repeating old ideas is not a successful approach. 对当今很多广告设计者来说，重复旧的理念已不是有效的办法。 (2)The time for graduation is approaching. 毕业的日子临近了。,(3)All the approaches to the palace were guarded by troops. 通
10、往宫殿的所有道路都有军队把守。 (4)The new approach to learning foreign languages is very practical. 学习外语的新方法非常实用。,归纳拓展,approachable adj.可以达到的，容易接近的 approach to.接近；的入口；的途径 make approaches to sb.想法接近(认识)某人,(1)这个村子只有从南边才能到达。 The village is only from the south. (2)我不善于接近生人。 Im not very good at strangers. (3)单句改错 I lik
11、e her approach for the problem.,答案,即时跟踪,approachable,making approaches to,forto,contribution n.贡献；捐助 (1)(原句)Some contemporary advertisements mainly aim to make contributions to society. 有些当代广告的主要目的是为社会做贡献。,归纳拓展,make a contribution/contributions to对作贡献 contribute v.贡献；捐献；投稿 contribute to有助于；导致；捐献；撰稿
12、contribute.to.向捐献；撰稿,(2)Peasant-workers have made great contributions to the city development. 农民工为城市发展作出了巨大的贡献。 (3)Your success should contribute to the success of others! 你的成功应能有助于他人的成功！ (4)She contributed a number of articles to the magazine. 她给这家杂志撰写了一些稿件。,(1)适量的运动有助于健康。 A proper amount of exerc
13、ise good health. (2)他对公司的成功作出了重要的贡献。 He has the companys success. (3)单句改错 He contributed 5,000 dollars for the disasterhit areas.,答案,即时跟踪,contributes to,made an important contribution to,forto,重点短语,consist of由组成 (1)(原句)Some advertisements consist of pictures or the words of experts to show people ho
14、w good the products are. 有些广告含有一些图片或专家说的话，以向人们展示该产品如何好。 (2)The committee consists of ten members. 委员会由十人组成。,归纳拓展,be made up of由组成 be composed of由组成 consist in在于 consist with和一致 consistent adj.一致的 be consistent with与一致的；相符的,(3)The beauty of this picture consists in its balance of colors. 这幅画的美在于其色彩的协
15、调。 (4)What you say now is not consistent with what you said last week. 你现在说的话与你上星期说过的话不相符。 注意：consist of一般不用于进行时和被动语态。,答案,(1)句型转换 This book consists of three units. This book three units. This book three units. (2)真实的财富不在于我们是做什么的。 The true wealth does not what we be. (3)消息与他的叙述相符合。 The information his account.,即时跟踪,is,made,up,of,is,composed,of,consist in,consists with,部分否定 (1)(原句)However，not all advertising is about selling products and services for a profit. 然而，并非所有的广告都是为了赢利而推销产品和进行服务。,经典句式,句式分析,not all意为“并非所有的都”，all与not连用，表示部分否定。,归纳拓展,(1)某些表示全体意义的代词、形容词、
