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1、 I 摘摘 要要 徽州地处皖南，介于万山丛中,是传统社会极具典型性的区域。当古老的徽 州被动地迈入近代，步入 20 世纪 30 年代，其在复杂的国际国内局势下，缓慢 地向现代社会转型。在徽州社会的现代化进程中，濒临没落的徽商延续惠及乡 梓的传统惯性,自觉地担负了推动徽州建设的责任，试图通过自己的探索与努力 应对徽州社会转型过程中带来的问题与变故，引导徽州社会向前发展。 以促进新徽州的建设为宗旨，一部分有先进意识的旅外徽商筹办了徽州地 区的第一份地方性报纸徽州日报 。 徽州日报于民国 21 年 10 月 10 日双十 节，在屯溪创刊，到民国 38 年 4 月终刊，前后共历时 17 年多，是建国前
2、徽州 地方报纸中办报历史最长、发行面最广的一份报纸。作为一份由徽商创办经营 的报纸， 徽州日报在其发展过程中，形成了自身的诸多特色。 本文首先按照报纸主持者的变化分阶段地梳理了徽州日报的整个发展 历程，分别阐述了徽州日报的创刊宗旨、栏目设置、内容特色、人员机构、 发行等诸方面的概况。 并选取自民国 21 年 11 月至民国 22 年 12 月 31 日间的 徽 州日报,即由徽商掌握阶段的报纸作为研究重点,进行具体分析，探讨徽商在 徽州社会现代化建设中进行的的努力与发挥的作用。 其次，本文从新闻学的角度对徽州日报的新闻报道进行了分析，以此 考察徽商的新闻视域。 徽州日报极其关注国内时局，重视省府
3、动态，同时遵 循了新闻传播的客观规律，注重新闻报道的贴近性原则，重点对徽州地方新闻 进行报道，内容涉及徽州社会、政治、经济等各个方面的发展状况，展现出一 幅生动的徽州社会图景；但是在徽州日报的新闻报道中找寻不到国际新闻 的影踪，体现了徽商新闻视域的开放程度是有限的。 另外，在对徽州日报新闻内容进行分析的过程中，本文结合广告与副 刊的相关内容，对占据了报纸相当比例的涉讼类报道进行了专门研究，阐述了 徽州日报所体现出的徽商的法律视界。 再次，言论是报纸的重要组成部分，用以表达自身立场、观点和态度、引 导舆论。作为一份由徽商创办经营的报纸，徽商在徽州日报的发展过程中 起着主导作用，从这个意义上说，
4、徽州日报的言论代表了徽商的思想诉求与 1932-1933 年徽州日报研究 以徽商为视角 II 主张。本文对徽州日报的言论进行了统计分析，分别从表达政治立场、关 注时局和倡导乡村复兴等三个方面，考察徽商在探索徽州社会现代化建设过程 中的立场与主张。 最后，本文通过对徽州日报的相关研究，指出徽商在徽州社会现代化 建设中的诸多努力，对促进徽州社会的发展起到了一定的积极作用，但是，徽 商在试图推动徽州社会现代化的探索中，并没能找到一条从根本上解决问题的 发展道路，徽商对徽州社会现代化的追求与努力终因自身力量的有限而走向失 败。 关键词关键词： 徽州日报 徽商 徽州社会 现代化 III Abstract
5、 Huizhou is located in the south of Anhui Province, Among many mountains. It is typical of the regional community in the traditional society . After Huizhou was passively put into the modern society, and then into the 1930s, it had been making the transition to the social modernization under the tur
6、bulent national situation. In the social modernization of Huizhou , the declining Huizhou Merchants who inherited the tradition of reciprocating the hometown, consciously taked the responsibility of building Huizhou, and attempted to face the changs and deal with the problems by themselves, which ap
7、peared in the social modernization, in order to promote the development of Huizhou. For the purpose of the promotion of the construction of the new Huizhou, part of Huizhou Merchants organized the “Huizhou Daily”, which was the first local newspaper in the region. “Huizhou Daily” began publication i
8、n Tunxi on October 10th in 1932, and ended in 1949. It lasted more than 17 years, as the oldest and the most widely issued newspaper of the local newspapers before the liberation of Huizhou. As a newspaper run by Huizhou Merchants, “Huizhou Daily“ formated many features in its process. Firstly, the
9、thesis combs out the courses of the newspapers entire development, according to the changes of the presiders. And it elaborates separately on the founding purpose of the newspaper, the content characteristics, the personnel agencies, the issued, the advertisements, and so on. And the thesis selects
10、the newspaper from November of 1932 to December of 1933 as the focuse, when the newspaper was run by Huizhou Merchants. It carried out a detailed analysis to explore the role played by Huizhou Merchants and the efforts made by Huizhou Merchants in the process to carry out the social modernization. S
11、econdly, from the perspective of journalism, news reports in “Huizhou Daily“ 1932-1933 年徽州日报研究 以徽商为视角 IV are analyzed in order to study what Huizhou Merchants concerned about. “Huizhou Daily“ concerned extremely about the domestic situation and the important dynamics of the provincial government. At
12、 the same time, following the objective law of focusing on local news, the thesis pays much attention to the news reports close to Huizhou, covering society, politics, economy and other aspects in the development. It shows a vivid picture of the Huizhou society; but the international news could not
13、be found in “Huizhou Daily“, which reflects the degree of the openness of Huizhou Merchants is limited. In addition, when analysising the news in “Huizhou Daily“, the thesis takes the advertisments and the newspaper supplement for reference to research specially on the legal news ,which occupied a c
14、onsiderable proportion of the newspaper reports of “Huizhou Daily “.It analyzes how the content about the law was reflected by Huizhou Merchants in “Huizhou Daily”. Besides, the comment is an important part of the newspaper to express its stand, viewpoint and attitude, and to guide the public opinio
15、n. As the newspaper run by Huizhou Merchants, Huizhou Merchants played a dominant role to the newspaper. In this sense, “ Huizhou Daily “remarks on behalf of Huizhou Merchants. The thesis carries out the statistical analysis of the comments, which are divided into three aspects: the expression of po
16、litical position, concerning about the situation, and the rehabilitation of villages, to study the stand and attitude of Huizhou Merchants in the process of social modernization. Finally, through the research of “Huizhou Daily“, in my point of view, Huizhou Merchants made a lot of efforts to promote the social development of Huizhou and played a positive role in the modernization of the Huizhou society, but Huizhou Merchants who tried to promote the mode
