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1、2髌l擅戛望嶂壹禽【戛暴彗垠蜃l稳疃一Pre-reading语题粟灵胺读Theappealofadvertisingtobuyingmotivescanhavebothnegatiyeandpositiveeffects.Consumersmaybeconyincedtobuyaproductofpoorquality0or_highpricebecauseofanadyertisement.Forexample,someadyertisershayveappealedtoPeoplesdrsireforetterfueleconomyfortheircarsbyadyertisingtaut
2、omutivepruducts-山at“umprove“gasolineImileage:SomeoftheproductsWork.OthersareworthlessandaWasteofconsumers“money-Sometimesadvertisingisintentionallymisleading.Afewyearsag0,abrandofbreadwasofferedtodieterswiththemessagethatthereWerefewercaloriesineverysliceItturnedoutthatthebreadasnotdietetic,butjustr
3、egularbread.TherewerefewercaloriesbecauseitWasslicedverythin,butthereWerethesamenumberofcaloriesineveryloafOnthepositiveside,emotionalappealsmayrespondtoaCOnsumesf.g“p00伴e汀SrznireinsuranceImaybesoldbyappealingtotearofloss.ButfearoflossistherealTeasonforfireinsurance.Thesecurityofknowingthatpropertyi
4、sDrotectedbyinsurancemakesthepurchaseoffireinsuranceaWorthywhileinyestmentformostpeople.IfconsumersconsiderthequalityoftheinsuranceplansasWellasthemessageintheads,theyWillbenetitfromtheadvertising.Eachconstmermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit
5、?Advertisingisintendedtoappealtoconsumers.ButitdoesnotforcethemtoDuytuepHouucuConsumelsstulcontrolthefinalbuyingdecision,True)orFalse(P):巳-AdvertisingcanpersuadetheconstmertobuyWorthlessproductsbyappealingtohisbuyingmotives.()Thereasonwhythebreadadvertisementimisleadingisthattbinslicesofbreadcouldco
6、ntainmorecalories.()AdvertisementsoccasionallyforceconsumersintobuyingthingstheiIon“tee0,()之SmartconsumerShouldthinkcarefullyaboutthebenefitsdescribedintheadvertisements.()Thepassagesmainlyaboutthepositivyeandnegativeaspectsofadvertising.()管案:1T2.FE3.F“4.T5.T山.高频单词点击,Uinboard5布告板;广告牌sual0俑然的;随意的;临时的
7、casuallyado.偶然地;临时地22222tr衣服:外衣刹a“用|日东心伟招学一东业人从许6一1仪山|省=advert/advertisementt顶。广告.informt通知;告诉informationz信息.association,协会;联系associate0.联系7.target2目标;对象;靶子8basisn.基础;根据-base7依据9tschniqhe,技术;技巧technicalad;.技术的一technician,技师10.eature.特征;容貌;特色;特写0以.为特色;特写Tconscienre|市目一8江目5壮歪尿412.E2Xthyadj.有价值的;可敬的Tco
8、rpomation公司:法人;社团14.Dudget.预算018.10。20.,8Dense,费用;代价一expensivead;.昂贵的16.broadcast.广播;播音0.广播;播送sual4d7看的;视觉的&enelateot.产生;发生generationz,一代:一辈2SSD00i目儿9日传名育友理反匹EStresh_.使(精神)振作;使恢复;更新I.重点短语必记1达sokeep达mindturninto万山一巡otherWords5itintogr霜bvuxe.aatchu:0i.0theotherhandTely0D.havenousefoL10.atnoextracost没有额外成本不耐烦
