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1、国际商务实训指导系列教材BUSINESS ENGLISH WRITING & PRACTICE商务英语函电实训指导PART ONE Synchronous PracticeUnit One Sales Letter实训练习一Pushing Sales LetterWriter:写信人Seller Buyer卖方 买方Receiver:收件人Seller Buyer卖方 买方Purpose:写信目的Pushing sales and build up business relations促销产品和建立业务关系Introduction:公司介绍Sunshine Flatware Co. is on
2、e of the main manufacturers and sellers of stainless steel flatware in China which specializes in the manufacture of stainless steel as well as many other kinds of kitchen utensils阳光不锈钢厨具有限公司是中国一家专业生产和销售不锈钢厨具的主要生产商和销售商。Business Scope: 贸易范围The products sell to Europe, South America, Australia and Mid
3、dle East. 产品远销欧洲，南美洲，澳洲和中东地区。Advantage of products:产品的优势fine workmanship and exquisite design 工艺精湛，设计新颖Reputation:销售声誉 Our dedication to bring innovative products into the market has fortified our reputation for quality, niche（特制的） products in this line.由于本公司致力于向市场输出质量上乘的特制新型产品，在这个行业享有良好声誉。Market de
4、velopments市场开拓情况Planning to develop the market in America and Canada计划开拓美国和意大利市场Strategy to develop:市场开拓策略we specially design a new series of products according to the market survey. 根据市场调查特别设计了一系列新产品。Settlement:处理意见Study the catalogue and look through their webpage.研究产品目录，浏览公司网页。实训练习二Dear Sir or Ma
5、dam,We learn from the Internet that you are one of the leading importers of mechanical and electrical products in Spain.We wish to introduce ourselves as a reliable manufacturer and supplier to many famous automobile factories all over the world. Guangdong KATT Technology Development Co., establishe
6、d in 1988, specializes in the research and development of mechanical and electrical products such as electric motor and windscreen wiper, which are popular both at home and abroad. Our companys been identified by QS ISO9001, CE and ROHS. 电气、电子设备中限制使用某些有害物质指令 the Restriction of the use of certain haz
7、ardous substances in electrical and electronic equipment） 的英文缩写If you are motivated by profits, just click on:http:/Awaiting your favorable reply!Unit Two Inquiry实训练习一Enquiry LetterWriter:写信人Seller Buyer卖方 买方Receiver:收件人Seller Buyer卖方 买方Purpose:写信目的Enquiry询盘Introduction：写信人公司介绍Warehouse has distribu
8、ted home improvement products for the Canadian marketplace。Warehouse公司一直向加拿大市场批发家居用品。Wishes： 写信人的愿望Feel like to building up a business relation愿意建立贸易关系。Sales channel: 销售渠道As the premier distributors representative, we have a large connection with the retailers, supermarkets and hotels in Canada. 作为主
9、要批发商，我们和加拿大很多零售商，超市和酒店有广泛联系。Request：写信人的要求send the quotation of your series of 2009对2009系列产品进行报价Settlement:处理意见Make quotation for series of 2009就2009系列产品向客户报价实训练习二 Dear Sir or Madam:Thank you for your email of March 10,2008.We are Fonego Corp., one of the leading dealers of mechanical and electrical
10、 products in Spain. After careful study of your web page, we are now interested in your wiper DC motor model ZD 3830(LD) and ZD 6830(LD). Please quote us for the supply of these items, giving your lowest possible CIF Valencia prices, 巴伦西亚(西班牙港市 委内瑞拉城市) stating your earliest date of shipment and term
11、s of payment. Please also send us the samples of the items mentioned above, together with the copy of the ROHS Certificate with freight collective. 运费向收货人索取Our DHL account is: 96 4317749.If the quality is satisfactory and prices are reasonable, you may expect a large order from us.Your early reply i
12、s appreciated!Julian ParreoBusiness ManagerUnit Three Offer实训练习一Offer LetterWriter:写信人Seller Buyer卖方 买方Receiver:收件人Seller Buyer卖方 买方Purpose:写信目的Make offer 报价Enclosed随函附寄Pricelist报价表Minimum order最低订货数量a 20f container一条20尺柜Validity报盘有效期This offer remains firm by the end of this month.本报盘有效期至这个月底Terms
13、of payment支付条款L/C at sight即期信用证Date of shipment装运期Shipment can be effected within 25 day after receipt of the L/C. 收到信用证之后25天内装运。Advice：写信人的建议As the new series are popular since they were pushed out, you will certainly profit if you place an order as soon as possible.新产品推出之后大受欢迎。如果贵公司尽早下订单，一定能从中获益。S
14、ettlement:处理意见Carefully study the pricelist.认真研究价格表实训练习二Dear Mr. Julian Parreo,Thank you for your interest in our DC motor model. As requested, we are now offering you as following:ZD 3830(LD): US$47 per set CIF Valencia ZD 6830(LD): US$58 per set CIF ValenciaOur usual terms of payment are by 60% irrevocable L/C at sight with 40% of the invoice value as down payment by T/T when placing your order. Shipment can be made 45 days after receipt of the L/C.We are sending you the samples and copy of certificate by DHL, which will reach you soon. As for above offer, it is most p
