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1、何建民 教授/博士,欧美同学会酒店专业委员会专家 获国务院特殊津贴专家 上海迪士尼乐园国家评审专家 上海市世博会重点课题主持人 国家旅游局奥运促销规划评审专家 上海财经大学旅游管理系主任,旅游宾馆管理,现代旅游宾馆的体验与认识,1 美国万豪酒店集团的体验与认识 2 美国万豪亚洲酒店品牌的体验与认识 3 法国雅高酒店集团的体验与认识,Hotel Villa Motel Village Inn Condominium Resorts Guest House Tourist Hotel Youth Hostel Apartment Resort Mansion Palace,第一讲内容提要,旅游宾馆
2、的基本特点与发展趋势 1、现代宾馆的类型 2、现代宾馆的等级 3、现代宾馆的规模 4、现代宾馆的布局 5、现代宾馆的经营管理内容 6、现代宾馆的发展趋势,一、现代酒店的基本特点,1、现代宾馆的类型 （1） Categorization by Locations Where could you build a hotel? -Downtown Hotel: Sofitel Hailen Hotel -Suburban Hotel: hotels in the countryside -Resort Hotel: 1) hotel with special environmental attrac
3、tions, such as hotel in Sanya;2) hotel with signature attraction: hotel in Disneyland -Airport Hotel: Motel 168 in Pudong Airport -Motel: Holiday Inn -B & B: Bed and Breakfast Discussion: How to find a right place of different hotels?,1、现代宾馆的类型,（2）Categorization by Types of Plans What kind of meals
4、will your hotel offer? -EP: European Plan, Room only (Business) -CP: Continental Plan, Room+Continental breakfast (Business) -MAP: Modified American Plan, Room+ breakfast+lunch or dinner (2 meals only) -AP: American Plan, Room + breakfast + lunch and dinner (3 meals) (Holiday Makers) Discussion: Wha
5、t kind of meals will your hotel offer? Why?,1、现代宾馆的类型,（3）Categorization by Types of Clientele What kind of markets in terms of different purposes and forms will your hotel target? -a hotel for group tourists: offer service package -a commercial hotel: cater to mostly businessmen and are on European
6、Plan -a family hotel: would be on American plan and is normally situated in resort cities -a conference hotel and Exhibition hotel: have conference room and exhibition facilities,1、现代宾馆的类型,（4） Categorization by Length of Guest Stay What kind of markets will your hotel target in terms of different st
7、ay lengths? -a transient hotel: a guest can register for a day or even less (airport hotels with offering hourly room) -a residential hotel: guests stay for a minimum period of one month the hotel signs a detailed lease with the customer (apartment/extended stay:at least five days) -a semi-residenti
8、al hotel: incorporates the features of both the transient and residential hotels (attached rooms),1、现代宾馆的类型,（5）Categorization by Operating Status What kind of operating status will your hotel adopt? -Independent hotels: The term independent refers to an operator owning one or more properties which h
9、ave no chain relationship. -Examples: a mom-and-pop hotel/the fourth hotel group in Shanghai: Jin Jiang International Hotel Group/ Dong Hu Hotel Group /Heng Shan Hotel Group,1、现代宾馆的类型,-Chains hotels: A chain refers to properties maybe owned by a parent company, a franchise operation, or operated by
10、a management contract company. Chains hotels means a hotels system with more than two hotels and a same brand. Examples: 1) Holiday Inn Chronology 2) Super 8: master franchise 3) Marriott International a. Franchise and management contract b. Advantages of Marriott International,1、现代宾馆的类型,-Referral o
11、rganizations or hotel consortia: Through these organizations ( similar to the distinguished chains hotels concept ), the independent operator could obtain sales promotion benefits similar to those enjoyed by a chain operation without sacrificing individual control of his or her business. Examples: B
12、est Western International (nonprofit organization),1、现代宾馆的类型,（6）Categorization by Investment What kind of your hotel ownership would you like? -Proprietary -Partnerships -Public Limited Company -Real Estate Investment Trusts: REITs,1、现代宾馆的类型,-Whole-Ownership Condominium Resorts: A whole-ownership co
13、ndominium resort is a nontraditional lodging property made up of residential units owned by individuals, and common areas owned jointly by the owners of the residential units, the owners association, or by the developer of the resort. -Interval-Ownership Properties: He or she buys an interval of tim
14、e at a property, time which may or may not be tied to a particular unit (or even to a particular property, in the case of some multi-property interval-ownership companies),2、现代宾馆的等级,(1) Categorization by Facilities and Services the Hotel Offers What kind of facilities and services will your hotel of
15、fer? -China: the star rating system -International practice: full service hotel/mid-scale hotel/limited service hotel/economy hotel/budget hotel/Bed & Breakfast,2、现代宾馆的等级,2、现代宾馆的等级,3、现代宾馆的规模,Categorization by Number of Rooms How many rooms is suitable for a hotel that you will build? -International
16、standard: from bottom to top (1) Small: 25 rooms or less (2) Medium: 25100 (3) Large: 101300 (4) Very large: over 300 rooms,3、现代宾馆的规模,- Chinas standard: comparing Chinas standard with International standard (1) Small:100 (2) Medium: 100300 (3) Large:300600 (4) Very large: over 600 rooms (5) From Sheraton Huating to New Jin Jiang Tower to Portman Ritz-Carlton (market potential/ cost efficient ) Discussion: What is s
