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1、第一章 标题语言 Headlinese,第一部分 文体概述,Chapter 1 Headlines,Functions/ Characteristics,Headlines are the eyes of the news At a time when the pace of life is getting faster and faster, everything seems to be bidding for peoples attention, the newspapers are no exception. We must know that the news stories whic
2、h should be important , timely, unique and interesting must be written concisely and clearly.,A brief introduction of Newspaper,What Is Headline （标题）,A good headline in itself is a good piece of brief news, it should be Whats todays headline? 今天的头条新闻是什么？,Main story,Top story,concise, expressive, and
3、 attractive,Headlines condense the most important contents of the news, which serve as an ideal guide to readers.,Lead story,The functions of headlines:,Headlines are a significant part of news report .You can be a better reader if you know what to expect in a newspaper. When you read a newspaper, y
4、ou usually look at the headlines first. 1. Summarizing the story 2. Arousing the readers interest 3. saving the space, beautifying the layout 4. Indicating how much importance each news item has,1. Dont waste words 2. Dont waste space! 3. Never use two words when one is enough. Identify the features
5、 of the following headline: Grammar and lexical features,The rules for the writing of headlines:,Wanda, Baidu, Tencent to spend 20b yuan in e-commerce JV in 5 yrs 2014-08-29,And (标点),20b,20 billion (首字母),e-commerce,Electronic commerce (新造词),JV,Joint venture （首字母）,yrs,yrs （节缩词）,( )to,are （时态省略）,spend
6、,invest (短小词),About 20 billion yuan ($3.3 billion) will be injected into an electronic commerce joint venture formed by Dalian Wanda Group Co Ltd, Tencent Holdings Ltd and Baidu Inc in the next five years, Wandas chairman Wang Jianlin said on Friday.,A brief introduction of Newspaper Headline,The fi
7、rst step of news reading-,Headlinese （标题语言） : Newspaper headlines have a language and vocabulary of their own as well as the unique grammatical features (英语新闻标题有其一套独特的词汇、语法、和修辞形式),from aspects of words, grammar and rhetorical devices Including : short words（短小词）, shortened words（节缩词）, coinages （生造词）
8、 simplified tense, voice, punctuation,headlines,新闻标题就是十分理想的“向导”。这是因为标题是新闻内容的集中和概括，它用简练的文字浓缩了新闻中最主要或最值得注意的内容。英语新闻标题的措词、语法、修辞乃至标点符号等方面的特点较为突出，现一一予以简述。 （1）Grammatical features（语法特点） （2）Lexical features （措词特点） （3）Rhetorical features （修辞特点）,标题的特点 Features of headlines,1. Omission （省略）:省略是指省去非关键性的词语，保证标题的
9、简短 省略: (the omission of the function words) ： a sentence only contains notional words ( or content words 实义词), omitting the function ones（虚词）, such as the article, prep., auxiliary, pronoun, conj.(and) 虚词多是起结构作用的次要语言成分。标题中虚词省略现象主要表现在以下几个方面： Omission of articles / pronoun/ “and” / auxiliary verbs,第一节
10、 标题的语法特点 Grammatical feature1： Omission,1) 冠词基本省略 ( omitting articles) Missouri fair bans rodeo clown wearing Obama mask 2013-08-14 The Missouri State Fair on Monday imposed a lifetime ban on a rodeo clown whose depiction of President Barack Obama getting charged by a bull was widely criticized by D
11、emocratic and Republican officials alike. The rodeo clown wont be allowed to participate or perform at the fair again. Fair officials say theyre also reviewing whether to take any action against the Missouri Rodeo Cowboy Association, the contractor responsible for Saturdays event.,The Missouri fair
12、bans a rodeo clown wearing an Obama mask 扮成奥巴马表演, 美一小丑被禁演,Microsoft offers $200 token for used iPads 2013-09-16 (Source: BBC News) Microsoft has launched a US marketing offer for people to exchange “gently used“ iPads for Microsoft products such as Surface tablets. The company is offering at least a
13、 $200 token to go towards products such as the Surface RT and the Surface Pro.（平板电脑） Microsoft is far behind Apple in terms of global tablet sales and market share.,Microsoft offers a $200 token for the used iPads 微软提供200美元代金券回收iPad,4. For Obama, Racial Violence is Personal Issue 4. UN Panel Meets o
14、n Global Aging,.,For Obama, the Racial Violence is a Personal Issue 对于奥巴马来说，种族暴力是个人问题,A UN Panel Meets on the Global Aging 联合国小组开会商讨全球性老龄化问题,2) 连词“and”的省略 (omitting conjunction “and”) Israel, Hamas Exchange Rocket Fire as Cease-Fire, Truce Talks Collapse 2014-8-20,Israeli forces（以色列政府军） are continui
15、ng to carry out airstrikes in the Gaza Strip, while militants（哈马斯， 伊斯兰抵抗运动） there fire more missiles toward Israel following the collapse of peace talks between the warring sides. The Israeli military said Wednesday it conducted 30 airstrikes overnight, and that militants had launched some 70 missil
16、es from the Palestinian territory.,Israel and Hamas Exchange Rocket Fire as Cease-Fire and Truce Talks Collapse *和谈破裂 以色列哈马斯再度交火*,巴勒斯坦伊斯兰抵抗运动（”HAMAS (Islamic Resistance Movement) ），简称哈马斯(Hamas)，集宗教性、政治性为一体的哈马斯主张用武力消灭巴土地上的犹太复国主义者，主张建立一个以耶路撒冷为首都的独立的巴勒斯坦国。,China, Japan, ROK conclude latest FTA talks 2014-09-05 19:17China, Japan, and the Republic of Korea (ROK) concluded their fifth round of Free Trade Agreement (FTA) talks here on Friday.
