《financial group》由会员分享,可在线阅读,更多相关《financial group(16页珍藏版)》请在金锄头文库上搜索。
1、ThePrincipalFinancialGHigh-levalSiteAuditIntroductionGeneralObservationsonUserExperienceSiteExamplesGeneralObservationsonStrategySiteExamplesOpportunitiesIntroductionAhigh-levelreviewhasbeenperformedonPrincipalcom、Thepurposewastcreatealstofsterecommendations:Improvementopportunitiesweresummarizedand
2、brokendownintothefollowing4userexperienceandstrategycteria:一Archtecture&Nawigation-Usapitty-Merketng&Sales一CustomerAcauislton&RetentonGeneral0bservations-UiserExperience_Architecture&Navigation-ThearchitectureofrincipalcomiscomprehensiveindisplayingallthebusinessInes,however化doesnotutiizeuser-center
3、eddeslgn=CurrentsitearchitecturedoesnotencourageanexistingusertoSignupforadditonalproductsorsevicesbecausethesitedoesnotdoagoodjobatshowcasingusefulrelatedcontent一Globalandlocalnavigationslementschangeunpredictablymakingithardtonavigatetiet=Groupingsofcontentandnavigationlinksarelabeledinaconfusinga
4、ndunintutivemannertherebyreducingusablltyUserExperienceHomePageArchitecture一NavigationGlobalNaygatonsseomientedbyusertbype,Howeveroncetheuserselectshorhertypeonlyontentandnagationforit江芸eeFsMemflyncexamplebelomThesecondlevelreamgetononthehomnepageiscyrrendiydiediiyeltedinanvestoreinertcnazeexeecieto
5、metedersietbpeiyuerienWerantitafIehonepsoeshoulinefesietaThepfpipsfFinancillbroupofersabroadIngeofProduztniprvcesUnglweMnowwfatypefbusinesssediortheuser15nterestedn,tnerelsneneedtoprodequickInksorgenenctoolsEForIndividuatsArchitecture&MavigationWllenavigstngthrougproductsoferedtanIndividualinvestort
6、heveerlosesthestb-navigationromonspageteanotherThisresutsnstaton、Teconientshoudtereareedeqaucnthsceioreazdincorsleciedintteraryhndnmvigaton二CesgogbesteubeseulddatonalybenefteuserThereisalotofinformetionpresentedonIntemalpagessuchasforlndiMiduals-Astongervenlhearaywignphcaserctensodihepueersetersorfo
7、ugitieriomitinTherearetoomanyInksonthepage-contentoresshoudbemgmupedtolcltateagesannngGeneral0bservations72n耿COTSHTE,Usability-Overallcontentstrategyiunclear;contentisunfocusedanddoesnotdoagoodjoatdrvingserstointendedareasofthette=Stteformsarehardtocomplete;Etakestheuserseveralpagestocompletewhatsho
8、uldbedoneinoneortwosteps-Eampleeenrolmentprocess=Oniineformsarenotpre-populatedWithuserprofledataandpreviouslyentercdInformationforcingtheusertareenterthesameinformationoverandover一Therearesystemmessagesdisplayingincorrectinformation-forexempleaftertheusercreatesanonneaccountthesystemdepleysthemessa
9、qethstIEhasbeenmorsthen90dayssIncetheuservenfiedhisyheremaladdressienceCreateanDnlineAccountFormEstabihyournewUeemamendPasewordnnerierestseergunescsgnnrstencgrEEomEVJnroreeenenramrmammreereaomamrenereomnnyoes1acgmnzeneronene6nn|n|reUsabittoyUsersintentonstoreateanaccountarepanstskinglytesteddurngthe
10、istepprocess-TheoppotuntyesstosreamnetegsraionprecessiniofenerstereOnineformcompledonprocessshouldbemadsmoreefncent-fomslengeranwostepshoudnaudepreceperhereeryeilyeonyoreroptenssnicnIeutoasiccessullomcompieion-coenncevemeucerwiensctiecienhasteenedewhichInetslonbeuepeceedthiconpetonofanonineIom-Thepo
11、rfiesahoudberpoputtedotntnownuserintonmstenuigiInformation/cture园命命nnsszE训annsnrEECheeenn心rEUsabittoyLoginpagecrestesalotofrustationforusersImprovingthispageilhavegreateffectontheoveralluserexperences-Teletoflogngpessioudbemowdino。doptomnandpacednioebeermameandPssvodfat-Coonoeiereneandassweritnesens
12、SoudbeperomedsterelognnarewMyPofiececiomCreatnaanonneaccountsccessshould圭mademorsfpartnttoafrstimeuser-TercahoudhewoconnsonspseePnttmeuerandEnstnguserE园人E,Marketing&Sales=_KeyChallenges-Thepndpalcurentyfaistoengageandpromoteexisingwebstemarketingtoucrponts(e9newsletterpraductoffers-Contentcopyandcon
13、tentomanizatondonotactivelyencoursgeusertoeamaboutpnndpalproductsandsubsequentiyiltodrivecross-sellopportuniies-Opp。【umd巴s.Inereesenumberofusers(emallsubscniberlIst)whoareexposedtotmelypnnpalsevicesandproducts二InireaayROLfmeketiigtanpagnsatyringspadilfandpromotons二Inereseyclstomerbul-ifFnnalnslsdnyesfrodudishoudhbeterdelveryofreleyontmerketingmatenals