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1、韩老师编辑河北省邢台市第二中学2017届高三英语二轮专项复习训练4词义猜测10篇 1 Given that many peoples moods (情绪)are regulated by the chemical action of chocolate，it was probably only a matter of time before somebody made the chocolate shop similar to a drugstore of Chinese medicine.Looking like a setting from the film Charlie&the Cho
2、colate Factory，Singapores Chocolate Research Facility (CRF) has over 100 varieties of chocolates.Its founder is Chris Lee who grew up at his parents corner store with one hand almost always in the jar of sweets. If the CRF seems to be a smart idea，thats because Lee is not merely a seasoned salespers
3、on but also head of a marketing department that has business relations with big names such as Levis and Sony.That idea surely results in the imagination at work when it comes to making different flavored (味道) chocolates. The CRFs produce is “green ”，made within the country and divided into 10 lines，
4、with the Alcohol Series being the most popular.The Exotic Serieswith Sichuan pepper，red bean (豆)，cheese and other flavorsalso does well and is fun to taste.And for chocolate snobs，who think that they have a better knowledge of chocolate than others，the Connoisseur Series uses cocoa beans from Togo，C
5、uba，Venezuela，and Ghana，among others.44What is good about chocolate?AIt serves as a suitable gift. BIt works as an effective medicine.CIt helps improve the state of mind. DIt strengthens business relations.45Why is Chris Lee able to develop his idea of the CRF?AHe knows the importance of research. B
6、He learns from shops of similar types.CHe has the support of many big names DHe has a lot of marketing experience.46Which line of the CRF produce sells best?AThe Connoisseur Series. BThe Exotic Series.CThe Alcohol Series. DThe Sichuan Series.47The words “chocolate snobs” in Paragraph 3 probably refe
7、r to people who_.Aare particular about chocolate Bknow little about cocoa beansClook down upon others Dlike to try new flavorsC D C A 2 Sparrow is a fastfood chain with 200 restaurants.Some years ago，the group to which Sparrow belonged was taken over by another company.Although Sparrow showed no sig
8、n of declining，the chain was generally in an unhealthy state.With more and more fastfood concepts reaching the market，the Sparrow menu had to struggle for attention.And to make matters worse，its new owner had no plans to give it the funds it required. Sparrow failed to grow for another two years，unt
9、il a new CEO，Carl Pearson，decided to build up its market share.He did a survey，which showed that consumers who already used Sparrow restaurants were extremely positive about the chain，while customers of other fastfood chains were unwilling to turn away from them.Sparrow had to develop a new promotio
10、nal campaign. Pearson faced a battle over the future of the Sparrow brand.The chains owner now favored rebranding Sparrow as Marcys restaurants.Pearson resisted，arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun.Such an attempt to establish
11、 a positive relationship between a company and the general public was unusual for that time.Pearson strongly believed that numbers were the key to success，rather than customers spending power.Finally，the owner accepted his idea.The campaign itself changed the traditional advertising style of the fas
12、tfood industry.The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars.Instead of showing the superiority of a specific product，the intention was to put Sparrow in the hearts of potential customers. Pearson also made other decisions which he believe
13、d would contribute to the new Sparrow image.For example，he offered to lower the rent of any restaurants which achieved a certain increase in their turnover(营业额)These efforts paid off，and Sparrow soon became one of the most successful fastfood chains in the regions where it operated.71Which was one o
14、f the problems Sparrow faced before Pearson became CEO?AThe number of its customers was declining.BIts customers found the food unhealthy.CIt was in need of financial support.DMost of its restaurants were closed.72What does the underlined word“them”in Paragraph 2 refer to?ACustomers of Sparrow resta
15、urants. BSparrow restaurants.CCustomers of other fastfood chains. DOther fastfood chains.73For what purpose did Pearson start the advertising campaign?ATo build a good relationship with the public.BTo stress the unusual tradition of Sparrow.CTo learn about customersspending power.DTo meet the challenge from Marcys restaurants.74The TV ads of Sparrow _.Achanged peoples views on pop starsBamused the public with original songs Cfocused on the superiority of its products Dinfluenced the eating habits of the audienc
