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1、Welcome to join in the worlds largest hotel management group,欢迎加入全球规模最大的酒店管理集团,1. Wyndham Worldwide 温德姆全球 2. Wyndham Hotel Group History and Family Brand Introduction 温德姆酒店集团历史及品牌介绍 3. Ramada Worldwide History and Family Brand Introduction 华美达历史及品牌介绍 4. Ramada Brand Essence 华美达品牌文化精髓 5. Who is Who 酒
2、店管理层介绍 6. Departmental Introduction 酒店各部门介绍 7. Quiz Time 小测试 8. Q&A 自由提问,Todays Topic 今日培训课题,Wyndham Worldwide is one of the worlds largest tourism industry group. It operates in three segments: Wyndham Hotel Group, Wyndham Exchange and Rentals, Wyndham Vacation Ownership. 温德姆全球是纽约证券交易所上市企业,是全球最大的旅游
3、产业集团之一,连续6年名列HOTELS全球业主公司排名第一位。旗下包括三大部门:温德姆酒店集团、温德姆交换和租赁、温德姆分时度假。,Wyndham Worldwide 温德姆全球,Headquarter: Parsippany, New Jersey, USA 总 部 : 美国新泽西州,帕斯帕尼,Wyndham Worldwide Operations 温德姆全球三大运营部门,Wyndham Vacation Ownership 温德姆分时度假,Wyndham Vacation Ownership, headquartered in Orlando, Florida, is the large
4、st vacation ownership business in the world. 总部位于佛罗里达州奥兰多市的温德姆分时度假,是世界上最大的商业度假网络。,Wyndham Exchange and Rentals温德姆交换和租赁,Wyndham Exchange and Rentals operates over 30 brands worldwide, with relationships with over 35,000 property owners in 22 countries. 温德姆交换和租赁在全球共运营30多个品牌,在22个国家拥有超过35,000家产权公司。,Wynd
5、ham Hotel Group 温德姆酒店集团,Wyndham Hotel Group is the worlds largest hotel management group. It is composed of over 609,000 rooms of 7,200 hotels under 18 brands spanning 65 countries and 6 continents. 温德姆酒店集团是全球规模最大的酒店管理集团,旗下由18个品牌近7,200家酒店超过609,000间客房组成,遍布全球六大洲65个国家。,Wyndham Hotel Groups Global Reach
6、 温德姆酒店集团全球布局,History 温德姆酒店集团发展史,Wyndham Hotel Group History 温德姆酒店集团发展史,1981 Wyndham Hotel Corporation was founded in Dallas, Texas, by Trammell Crow. 1981年,Trammell Crow先生成立了温德姆酒店集团。,1999 In March, the group restructured by $1 billion, and renamed Wyndham International. 1999年3月,公司以10亿美元重组,并重新命名为温德姆国
7、际。,1999 to 2004, the firm was forced to sell off many of the hotels it had acquired in the late 1990s. 1999-2004年,公司因偿还巨额债务,不得不出售了许多在90年代所收购的酒店。,2005 In June, Wyndham International was acquired by the Blackstone Group, for $3.24 billion. 2005年6月,黑石集团以32.4亿美元收购了温德姆国际。,Late 2005, Wyndham and Wyndham G
8、arden Hotel brands was sold to Cendant. 2005年底,黑石集团把温德姆及温德姆花园酒店品牌出售给胜腾集团。,2006 ,On August 1, all Cendant hotel brands became part of Wyndham Worldwide. 2006年8月1日,温德姆全球从胜腾集团脱离并独立运营。,Brands Overview 温德姆酒店集团品牌概览,Distribution in nearly every segment from budget to upper upscale,Wyndham Hotel Group Brand
9、 Overview 温德姆酒店集团品牌概览,Wyndham Grand Collection 温德姆至尊酒店精选,The Wyndham Grand Collection offers business and leisure travelers exceptional properties in key urban locations and spectacular resort destinations around the world. Each Wyndham Grand Hotel is a one-of-a-kind experience offering sophisticate
10、d architectural flavor, impeccable style, expert concierge, richly equipped meeting space, distinctive dining, memorable amenities and beautifully appointed accommodations. The signature Wyndham experienceon a grand scale.,温德姆至尊酒店精选是温德姆大家庭中一颗闪耀在壮观的度假胜地和都市的璀璨明珠。每一个温德姆至尊酒店都能够让您体验独一无二的异域风情,在这里你可以享受到热心的
11、服务、放松的环境、零距离接触规模宏大的温德姆,舒适的客房、名厨精心设计的用餐体验、精巧的娱乐室和公共区域让你徘徊逗留。灵活的会议空间、优雅的大厅、尖端的娱乐和陈述彰显了它独特的社交和商业能力,为您打造一次难忘又成功的活动。,BRAND ESSENCE 品牌精髓 Elegant: Artfully appointed 优雅:美妙的陈设 Sophisticated: Refined, yet comfortable 尖端:精制、舒适 Unique: One-of-a-kind experience with compelling local flavor 独特:独一无二的地方风情体验,COMPET
12、ITIVE SET : Westin, Grand Hyatt, InterContinental and JW Marriott 竞争对手:威斯汀,君悦,洲际,JW万豪,Wyndham Hotels and Resorts温德姆酒店及度假酒店,Wyndham Hotels and Resorts is an upscale, full-service brand with properties located in key business and vacation destinations across the world. It offers the comfort and amenit
13、ies you would expect in a world-class hotel, including beautifully appointed public areas, thoughtfully detailed guestrooms and distinct dining options. Business locations feature meeting space flexible for large and small meetings, as well as business and fitness centers.,温德姆酒店及度假酒店是全球高档的、全方位服务于商务旅
14、行和度假的品牌,提供世界级酒店般的舒适和愉快,包括华丽的公共区域、体贴精细的客房和独特的就餐选择。酒店独特的商业位置也正迎合了大小会议和商业、健身中心空间所需的灵活性。,BRAND ESSENCE 品牌精髓 Business: Be productive, stay connected 经营:高效率,亲切沟通 Leisure: Casual atmosphere and thoughtful touches 休闲:轻松悠然的氛围,零距离的接触 Inviting: Comfortable for every kind of guest 引人注目:创造令每一类客户都舒适的环境,COMPETITIV
15、E SET 竞争对手 Marriott, Hilton, Crown Plaza and Sheraton 万豪,希尔顿,皇冠假日,喜来登,厦门和平国际温德姆大酒店,成都天之府温德姆至尊豪廷大酒店,上海兴荣温德姆至尊豪廷酒店,杭州温德姆至尊豪廷大酒店,长沙芙蓉国温德姆至尊豪廷大酒店,海南龙沐湾温德姆度假酒店,Wyndham Garden 温德姆花园酒店,Wyndham Hotels and Resorts is an upscale, full-service brand with properties located in key business and vacation destinat
16、ions across the world. It offers the comfort and amenities you would expect in a world-class hotel, including beautifully appointed public areas, thoughtfully detailed guestrooms and distinct dining options. Business locations feature meeting space flexible for large and small meetings, as well as business and fitness centers.,Wyndham Garden坐落在便捷的商业区、机场和郊区,雅致贴心的酒店环境为您提供大量周到的客房、不同种类的休闲餐、诱人的大堂以及舒适的可供阅读和社交的图书休息室,酒店灵活的会议空间也能满足各种功能的需求。,BRAND ESSENCE 品牌精髓 Casual: Relaxed, informal