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1、Torch the Case The NYU Stern Consulting Casebook 2008 Edition Torch the Case 2008 Introduction The NYU Stern Management Consulting Association is proud to present the 2008 Torch the Case book! This book is a compilation of cases that Stern students have received during their interviews. While the ca
2、se method may seem daunting to those new to the process, the skills necessary for success can be learned through effort and deliberate practice. MBA candidates wishing to prepare for interviews face no shortage of competent, and in many cases excellent, ideas on how to master the various aspects of
3、a business case interview. For the most part, the cases in this book are organized in the following way: Opening, Background, Areas of Discussion, Analysis, and Recommended Conclusion; however, the format may vary based on the content of the case. It may be helpful to the interviewer to read through
4、 the entire case before giving it to the interviewee. To successfully use this casebook, one should follow this format: 1. The interviewer should first read the Opening of the case aloud. 2. The interviewee should then develop a framework for the case. 3. As the interviewee goes through the framewor
5、k and asks specific questions, Background Information should be provided, but only if specifically requested by the interviewee. 4. The framework may evolve throughout the case, but this conversation should then lead into Areas of Discussion that the interviewee may want to explore. 5. From Areas of
6、 Discussion the interviewee will begin the Analysis, which may involve some calculations. 6. Based on the case discussion and calculations, the interviewee should then be able to summarize the case with a Recommended Conclusion. 7. Cases vary in length from 20 minutes 1 hour. This work is the result
7、 of the efforts of MBA candidates from the Stern class of 2009. We wish you the best of luck in your interview preparation. May your projects be interesting, your clients accommodating, and your flights never delayed. Copyright 2008 by the Stern School of Business Management Consulting Association (
8、Stern MCA). This edition is for exclusive use of members of the Stern MCA. No part of this publication may be reproduced, stored in a retrieval library, or transmitted in any form or by any means electronic or physical without expressed permission by the Stern MCA. Torch the Case 2008 The Management
9、 Consulting Association Case Book Team Editor in Chief: Sam Liu Contributing Editor: Rui Silva Case Contributors: Mayank Agarwal, Jeff Casey, Nichole Jones, Tushar Kanungo, Anthony Koithra, Kara Mosher, Ohki Murai, Sangeetha Ramsagar, Andrew Ward, Daniel Yucht (Alumni) and Sam Liu Cover Design: Lasi
10、th Lansakara (Alumni) Special thanks to all those who contributed to the creation of this casebook! Torch the Case 2008 3 Table of Contents I. Cases - Difficulty Level (Low) 1. Tokyo Express 4 2. Las Vegas Casinos 6 3. Powerpoint with Galileo 8 - Difficulty Level (Moderate) 4. Bright Mercury 11 5. C
11、all It Excess Capacity 15 6. Healthcare Fun 17 7. Prosumers Purchase 20 8. Slippery Sales 23 - Difficulty Level (High) 9. Patty Joint 25 10. Apparel Outsourcing 28 11. Hope in a Bottle 32 12. Top of the Game 35 13. TV/Film Retake 37 - Favorites from the 2007 MCA Casebook 14. Wine in Boxes 43 15. Wil
12、d Card 44 16. Flying to Mango 45 17. The Water-Fueled Engine 46 18. Shipping Economics Online Toy Store 48 II. Market Sizing Facts 55 III. Formula Review 57 IV. Brain Teasers 60 Torch the Case 2008 4 1. Tokyo Express Type of Case: Market Sizing Difficulty: Low Opening Estimate the number of passenge
13、rs that pass through the Tokyo Main Station each day. (Tokyo Main Station is one of the primary transportation hubs in Japan.) Background Generally, no background information is provided for market sizing. Applicants should make reasonable assumptions. Population of greater Tokyo is approximately 8
14、million. Trains run from 5am to 1am daily. Areas of Discussion Bottom-up: The applicant should consider what types of passengers (i.e. revenue streams) go through the station on a daily basis. There are subways, bullet trains, surface lines, buses, and taxis. Top-down: Estimate the population for wh
15、om Tokyo station is the nearest station (residences, offices, schools) and would presumably use public transportation to get to a different station. However, Tokyo station is also used by many for transit, even if it is not the starting point or final destination. Recommended Conclusion There is no
16、right or wrong answer. Analysis should be Mutually Exclusive and Collectively Exhaustive (MECE). The “mutually exclusive” part can be difficult because simply calculating the number of people that use the subway, train, bus, etc. respectively, and then adding those numbers together leads to an overstatement. Someone might take the subway to get to Tokyo station then transfer to the train, but counting this one individual in both groups is wrong. Torc
