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1、Cross-Industry Whitepaper Series: Empowering our connected world Impact of video on the future of connected cars Key topics we will discuss in this paper include: Steps taken to ensure commercial viability Mobile broadband design to meet the needs of these services THE ROLE OF VIDEO IN THE CONNECTED
2、 CAR Connected vehicles and associated services have emerged as a potentially significant revenue driver for the automotive industry. Growth in the market is going to be swift. According to Gartner, global connected car sales are expected to rise from 6.9 million units in 2015 to nearly 61 million u
3、nits in 2020 . This will mean an installed base of nearly 184 million new connected vehicles entering the market between 2015 and 2020. INTRODUCTION 1 - September 2016: 2- September 2016: And whilst nearly 70% of those new connections were tethered (used a passengers separate mobile device for conne
4、ctivity) in 2015, this situation will also change quickly. Just over 70% of connections will be embedded within new vehicles by 2020. Other industry commentators also see rapid growth too. Strategy 360-degree vision systems (offered by combining the pictures from two or three cameras around the vehi
5、cle); blind spot monitoring cameras (in mirrors); split-view cameras which project right, left or central views on the dashboard; cameras to support lane positioning; and various high-end vehicles even include night view cameras. It is not uncommon for vehicles to have three or four in-built cameras
6、. Chinese manufacturer BYD for instance markets sedans with four cameras to deliver 360-degree views around the car. At the high-end of the market, the Cadillac CT6 prestige sedan is equipped with seven cameras includ- ing the night vision option. Networks will rapidly improve (underpinned by the de
7、ployment of new generations of mobile technology) to make streamed video consumption much more reliable and enjoyable for passengers. Automotive manufacturers, entertainment and software companies have realised there is an untapped economic opportunity, and are moving to sell new video-rich services
8、 to passengers spending hours in their cars. Improved image recognition and video analysis technology will put video at the heart of connected and autonomous car security and safety systems. 2 1 1 61 MILLION Global connected car sales are expected to rise from 6.9 million units in 2015 to nearly 61
9、million units in 2020 141 BILLION A report from Allied Market Research suggests that the global connected car market may generate revenues of $141 billion in total by 2020 $ 1.8 BILLION LeEco plans to invest $1.8 billion in a car plant in China $ 2 KEY DATA VIDEO WILL PERFORM SEVERAL MAJOR TASKS IN
10、THE FUTURE CONNECTED CAR PART 1 Video transmission to and from cars will enable a range of innovative services for customers: Video-rich in-car entertainment Video-enabled safety features Video-supported security services. Video At the Heart of In Car Entertainment Streamed video entertainment servi
11、ces for passengers will become increasingly popular and sophisticated, and there are many examples of organisations already moving to exploit the opportunity this presents. Chinese media streaming company LeEco has unveiled an approach which sums up the role cars will play in the future of entertain
12、ment consumption. LeEco announced an ecosystem consisting of platform, content and applications that will all run on its Le Cloud video delivery network and that will be accessible from a range of devices including phones, TVs, and smart bikes. The content and applications have also been included in
13、 LeEcos new concept car, called the LeSee Pro. LeEco promises the ability to “cast content from your phone to your car with a simple swipe”. LeEcos entertainment lounge in future vehicles will provide its full portfolio of content (including music, full-length HD movies, TV programmes and sports) on
14、 any of five in-car screens (and not necessarily the same content on each screen). The LeSee Pro remains a concept vehicle at this stage but the company harbours commercial ambitions. It plans to invest $1.8 billion in a car plant in China, and has announced projects to work with Aston Martin, BAIC
15、Motor, Yidao Yongche and Faraday Future. It is expected to show its first production car in 2017. LeEco is not the only car company showing off its entertainment plans. Volvo for instance unveiled Concept 26, another concept car that it named to reflect the average 26 minutes spent commuting daily t
16、hat “could be spent doing something more meaningful”. The solution presented in Concept 26 continuously receives streamed entertainment even through network not-spots by analysing the planned or likely route, and speeding up content delivery to provide a buffer when passing through areas with connectivity. - Anders Tylman, General Manager Volvo Monitoring or augmented reality displays that superimpose simple road information (such as speed limits) onto a drivers screen or head
