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1、常用商务英语,目录,单词类 成语类 短句类 方言类,壹,单词类,1. core competencies,E.g.：Our is（T） We are professional factory (F),2. niche,E.g.: Our market in USA market. (T) We do business with American market 9 years. (F),3. competitive advantage,E.g.: We have very items.(T) We have very competitive price items.(F),4. grey hai
2、r,E.g.: We are one of the grey hairy of underwear business in China. (T) We are very professional underwear factory. (F),5. first mover or market leader,E.g.: Alibaba is B2B the first mover (market leader. (T) Alibaba do B2B business so long time. (F),6. trustworthy,E.g. Hope we become your trustwor
3、thy supplier in china.(T) We are very honest in our business.(F),7. honest dealer,E.g.:we hope we can be your honest dealer in china.(T) We deal with our customer honestly.(F),8. crook and black list,E.g.: We never crook our customers. If you check china company black list, you will see that it is n
4、ot contain our name as we never crook our customers before.(T) We do not lie to our customers.（F）,9. entrepreneur,E.g.：We are an entrepreneur.(T) We are a new company.(F),10.Enterprise,E.g.: We are enterprise for - products.(T) Our business history is more than 5 years.(F),11. Organization,E.g.：Jx j
5、ewelry organization(T) Jx jewelry group(F),12. Consistency,E.g.: The order will be consistency with the sample.(T) The order will be the same quality as the sample.(F),13.Variation,E.g.：We have variation quality with other suppliers.(T) Our quality is not the same with other suppliers. We have diffe
6、rent quality.(F),14. needs assessments,What is the customers needs,Requirements or demands?,15.Features,E.g.：THE PRODCUTS SPECIFICATIONS FOR EXAMPLE : COMPUTER SCREEN 15 DVD HW 500G AND SO ON,16. Benefits,HOW WILL THE PRODUCT HELP ME FOR EXAMPLE :COMPUTER BENFITS IS FAST ,SAVE TIME ,LIGHT ,5R YEARS
7、WARRANTY AND SO ON.,17.value message or sales pitch,E.g.：IS THE WORD I USE TO TRY TO GET CUSTOMERS TO BUY THIS PRODUCT Our value message is QUALITY IS OUR CULTURE,Which kind of business model you are? 你是属于哪类型的买家？,Manufacturing Wholesaler Retailer-reseller Brokerage,COMPANY TYPE,Which kind of COMPANY
8、 you are ？你是属于哪一种公司？ STAR 发展好、进步快的公司， DOG 亏钱的公司，不靠谱的公司 CASH-COW 稳定的企业 LAGGARD 逐步落后的公司,1. state owned：国营的，国有的 2. WFOE（Wholly Foreign Owned Enterprise）：外商独资企业 3. representative office：代表机构，代表处 4. JV（jiont venture）：合资企业 5. private：私营 6. joint-stock：股份公司 7. PLC（Public Limited Company）：股票上市公司 8. governme
9、nt：政府、事业单位 9. institution：（大学、银行等规模大的）机构; 惯例，制度，规定，建立; 社会事业机构; 10. other,贰,成语类,1.put off,E.g.: Sorry about I put off sending the P.I.,2.take off,E.g.: Our new items are really taken off and company is making profit.,3.people person,E.g.: Mr. Mike Lee is our sales manager, he is real people person.,4
10、.crunch the number,E.g.: After ,the big boss informed me that we cannot accept your target price.,5.have a lot on our plate,E.g.: Sorry, we cannot finish the order within 30 days bcs we .,6.selling like hotcakes,E.g.: This design is selling like hotcakes.,7.think outside the box,E.g.: We need to pro
11、duce new design, let us ,8.win-win situation,E.g.: We hope we become your honest supplier, it is a .,9.test the water,E.g.: We are testing the water to see if changing the products packing will increase sales.,10.bang for the buck =value of the money,E.g.: We think you should try our new designs ins
12、tead of old designs, they give more bang for the buck.,11.learing curve=time taking for learing system,E.g.: Our new items are really taken off and company is making profit.,12.off the top of your head =without check info,E.g.: Some time you have to think zbout quality and services otherwise it will
13、 be ,13.on the back burner,E.g.: The old design right now as we have more new gesigns.,14.in the red/in the black,E.g.: lose money/make money Our companty ended the year.,15.ramp up,E.g.: We need to our efforts to find new customers.,叁,短句类,1.Quality is our culture. 2.With us, your money in safe ,you
14、 business in safe. 3.We cannot say a certain of hand. 4.We have got to report to head office. 5.You can see we have put a lot of time into it. 6.Quality is the soul of an enterprise.,7.General impression,E.g.: what is your G.I about our samples?,8.You will know our products better after this small o
15、rder / visit. 客户想看看你们工厂时候，或者客户想先下个小单。,9.We think our products will give you an edge over your competitors. 和客户说产品优点的时候。,10.Hope fully to becine your trustworthy company in China. 11.We promise to be your honest dealer. 12.Our core competencies is-and our niche market is-.,肆,方言类,1.Armchair critic,Mak
16、e comment about something and dont try to solve this problem.,2.busy body,Some one wants to konw more about other peoples lives.,3.cheapskate,Hate to spend money even when spending is needed.,4.couch potato,Lazy person who spends a lot of time sitting or lying down.,5.down to earth,The person he is so sensible. I like teacher Mike lessons bcs he is always ,6.fuddy duddy,Old fashion or we also can say behind the time.,7.go-getter,very active,8.goody-goody,always a
