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1、Module 5 The great sports personFor many in their 40s, going jogging around the park is enough to cause a hot sweat. And then theres Li Ning, who at the age of 44, was able to fly through the air and then “run” a lap around the Birds Nests vertical (垂直的) wall at least, according to the China Daily.A
2、fter his retirement from gymnastics, Mr Li set his sights on gold of a different kind. In May 1990 he founded the LiNing sportswear company. Throughout his life, he has enjoyed new challenges. Not satisfied with sitting back and watching the gold coins roll in, he set about a new learning program fo
3、r himself that would take his business to an entirely different level. He studied law at Peking University. But that was merely one phase of his preparations. He said in 1998: “After finishing my studies at Peking University, Ill continue to do the MBA programme. I am preparing myself for competitio
4、n in the global market.” After graduating with an MBA, the prince of gymnastics then made ambitious growth plans that would make him a corporate king.According to a financial report, Mr Li is chairman in a company that has over five thousand stores in China, which has a revenue (收入) of more than 4.3
5、5 billion yuan each year up 36.7 per cent yearonyear. Revenue from footwear alone was 1.86 billion. It means that in a region of seven and a half million people, if a pair of shoes was sold for 250 yuan, everyone bought a pair of “Li Nings” last year.However, Li Ning was facing an intractable (很难处理的
6、) situation. Plans to build on top of its success in China with expansion into overseas markets were below expectations. He was also facing increased competition in its home market from other Chinese brands like Anta. Li Ning is acutely aware of this, and has been working hard to improve his brands
7、image.Section_Introduction_&_Reading_PrereadingA Life in SportThey called him the prince of gymnasts. When he retired at the age of 26, he had won 106 gold medals in major competitions across the world. They included six out of seven gold medals at the 1982 World Championship, and three at the 1984
8、Olympics in Los Angeles (as well as two silver and a bronze). Li Ning was the best. When sports journalists met in 1999 to make a list of the greatest sportsmen and sportswomen of the twentieth century, Li Nings name was on it, together with footballer Pele and boxer Muhammad Ali. But even though he
9、 had won everything it was possible to win in his sport， Li Ning retired with the feeling that he had failed. He was disappointed because he had not performed well in the 1988 Seoul Olympics.call sb.把某人叫做；称某人为gymnast/dImnst/n.体操运动员retire/rItaI/vi.退休major adj.主要的；重大的它没有比较级和最高级形式。include v包括，包含out of表
10、示“多少中的多少”，如six out of ten十个当中的六个，即十分之六。make a list列表together with .和一起；加之连接两个名词或代词作主语时，由第一个名词或代词确定谓语动词的单复数形式。even though引导让步状语从句，而该让步状语从句又包含一个定语从句：it was possible to win in his sport，修饰everything，省略了引导词that。that引导同位语从句，解释说明feeling的内容。disappointed adj.(人)感到失望的disappointing adj.(事/物)令人失望的perform/pfm/v
11、i.表现performance n表演体育人生第1段译文人们称他为体操王子。当他26岁退役的时候，他已经在世界范围内的大型比赛中获得了106枚金牌。它们(金牌)包括1982年世界锦标赛总共七枚金牌中的六枚，1984年洛杉矶奥运会上的三枚金牌(以及两枚银牌和一枚铜牌)。李宁是最优秀的。1999年，当体育记者们在评选20世纪最杰出的男女运动员时，李宁和球王贝利、拳王穆罕默德阿里一起名列其中。但即使是已经赢得了自己在体育运动项目上所能赢得的一切，李宁还是带着一种失败的感觉退了役。他感到很失望，因为他在1988年汉城奥运会上表现不佳。But it was this sense of failure t
12、hat made him determined to succeed in his new life. A year after his retirement， Li Ning began a new career as a businessman. But he didnt forget his sporting background. He decided to launch a new brand of sportswear， competing with global giants like Nike and Adidas. He made the unusual choice, fo
13、r a Chinese person, of choosing his own name as the brand mark. The bright red logo is made up of the first two pinyin letters of Li Nings name, L and N(a) sense of .意为“的感觉”。make sb. determined to do sth.使某人决心做某事succeed in在方面取得成功“It is/was. that/who谓语”是强调句型。retirement/rItaImnt/n.退休background/bkrand/
14、n.背景launch vt.把(新产品、新书)投放市场brand/brnd/n.商标；牌子sportswear/sptswe/n.运动服装；休闲服装compete with和竞争giant n大人物；大公司choose .as .选为logo/l/n.(公司或组织的)标识；标志be made up of由组成、构成第2段译文但就是这种失败感使他决心在新的生活中取得成功。退役一年后，李宁开始了他新的事业经商。但是，他并没有忘记他的体育背景。他决定推出一种新品牌的运动服，和全球大公司耐克、阿迪达斯等竞争。对一个中国人而言，他做出了异乎寻常的选择，那就是用自己的名字做商标。那个明亮的红色标志是由“李
15、宁”拼音的两个首字母L和N组成的。Li Nings sports clothes came onto the market at just the right time . The number of young people with money to spend was on the increase and sport had never been so popular. Li Nings designs were attractive, and they had a major advantage over their betterknown rivals they were cheaper. A pair of Nike trainers， for example, could cost up to five times as much as a similar Li Ning product. Success for Li Ning was guaranteed， and it came quickly.In just a few years, Li Ning won more than fifty per cent of the national market. Today
