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1、Chapter 1 Overview of Electronic Commerce1.1 True/False1) Every company needs a business model describing how the company operates, how it generates sales, and how it provides value to the customers and eventually profit to its owners.Answer: TRUE2) The terms e-commerce and e-business can be used in
2、terchangeably.Answer: TRUE3) The form EC takes depends on the degree of digitization of the product sold, the process, and the delivery method.Answer: TRUE4) In order for a situation to be considered as electronic commerce, the product, process, and delivery method should all be digital.Answer: FALS
3、E5) Purchasing a computer from Dells Web site is partial EC because the merchandise is physically delivered.Answer: TRUE6) A can be classified as a click-and-mortar organization.Answer: TRUE7) Pure-play organizations are old-economy organizations that perform their primary business offline, selling
4、physical products by means of physical agents.Answer: FALSE8) According to Mockler, over 85 percent of EC volume is B2B.Answer: TRUE9) Transactions conducted on P are examples of collaborative commerce.Answer: FALSE10) The introduction of the World Wide Web was a major milestone in electronic commer
5、ce development.Answer: TRUE11) Online publishing is an electronic commerce application.Answer: TRUE12) A person purchasing a pair of shoes from Zappos is an example of B2B.Answer: FALSE13) Economic, legal, societal, and technological factors have created a highly competitive business environment in
6、which customers are becoming less powerful.Answer: FALSE14) Business models are a subset of a business plan or business case and refer to methods of doing business by which a company can generate revenue.Answer: TRUE15) The structure of a social network is often very simple.Answer: FALSE1.2 Multiple
7、 Choice1) The process of buying, selling, or exchanging products, services, or information via the computer best definesA) electronic collaboration.B) electronic commerce.C) Tweeting.D) cyber sales.Answer: B2) A broader definition of EC that includes not just the buying and selling of goods and serv
8、ices, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization best definesA) e-business.B) e-tailing.C) e-collaboration.D) cyber business.Answer: A3) EC can take several forms depending on the degree of digitization of the fol
9、lowing three dimensions:A) the product or service sold, the process, and the delivery method.B) the business process, the collaboration, and the transaction.C) the payment method, the delivery method, and the production method.D) the marketing channel, the agent, and the collaboration method.Answer:
10、 A4) Dell collaborating electronically with its partners and providing customer service online is an example ofA) B2C.B) e-CRM.C) C2B.D) B2B2C.Answer: B5) Electronic commerce applications includeA) direct marketing.B) online banking.C) m-commerce.D) all of the above.Answer: D6) Support areas for EC
11、include each of the following exceptA) infrastructure.B) people.C) public policy.D) business partnerships.Answer: A7) The e-commerce model in which all of the participants are businesses or other organizations is calledA) business-to-consumer.B) business-to-business.C) business-to-business-to-consum
12、er.D) consumer-to-consumer.Answer: B8) The e-commerce model in which a business provides some product or service to a client business that maintains its own customers is calledA) business-to-consumer.B) business-to-business.C) business-to-business-to-consumer.D) consumer-to-consumer.Answer: C9) Ebay
13、 auctions are mostlyA) business-to-employees.B) consumer-to-business.C) business-to-consumer.D) consumer-to-consumer.Answer: D10) The second generation of Internet-based services that lets people collaborate and share information online in new ways, such as social networking sites, wikis, communicat
14、ion tools, and folksonomies best definesA) Wii.B) Web 2.0.C) EC 2.0.D) SNS2.Answer: B11) Using Web 2.0 tools, companies canA) encourage consumers to rate and comment on products.B) allow consumers to create their own topic areas and build communities.C) provide incentives such as sweepstakes and con
15、tests for customers to get involved in new product or service design and marketing campaigns.D) do all of the above.Answer: D12) A _ is a companys method of doing business to generate revenue to sustain itself.A) marketing strategyB) business modelC) value chainD) business planAnswer: B13) According to the _ revenue model, customers pay a fixed amount, usually monthly, to receive some type of service.A) subscription feesB) transaction feesC) advertisi
