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1、Event Title Dior ShenYang Boutique Opening Event Event Objective To announce the appearance of Dior brand To enhance the brand image in the local market To organize trunk show and attract more traffic and sales in the boutique,General Date : September 26th,27th 2008 Time :14:00-18:00 (26th, Sept.) T
2、ime: 14:00-20:30 (27th, Sept.) Venue : Shen Yang Zhuo Zhan Expected Attendance: 30 guests 26th Sept. Expected Attendance: 90 guests 27th Sept. Number of VIP: Number of Socialite: Number of Regular customer Event Style Ribbon Cutting with Star appearance, media interview in the store, cocktail and tr
3、unk show in Dior Lady Shop, vip cusomer shop visit,Gift Propose gift for the event,Rundown -Detail of event rundown 26th September,? Model fitting Sept.25th Dior,Catwalk, Liquid teams arrive Shenyang Meeting with Zhuo Zhan management Morning Production Team leave Beijing Afternoon Arrive Shenyang 22
4、:00 Move-in Zhuo Zhan Shopping Mall,and start set up Setp.26th Model and stylist team fly to Shenyang Airport pick up from airport to venue rehearsal in Dior Lady shop Noon time: Celebrities arrive Shenyang Airport pick up from airport to venue Rest in Zhuo zhan shopping Mall VIP room (BTC) 12:00 Pr
5、oduction, AV&lighting set up finish Catering arrive the venue, and start set up 13:00 Catering finish set up Ribbon Cutting-flowers arrive the venue, preparing 14:00 All parties stand by 14:30 Media and VIPs start arrive at Dior House, Drinks and canape start serve Welcome and introduce to Dior mana
6、gement 15:00 Ribbon Cutting ceremony Champagne toast Start visiting shop, media interview 16:00 Interview finish, and all guests seating in Dior Lady shop 16:15 Truck show starts 16:35 Truck show finish Door gifts distribution, Drinks and canape still to be serive in Dior house 18:30 Event finish,Ru
7、ndown -Detail of event rundown 27th September,Sept.27th 10:00 All team arrive venue 11:00 Model arrive 12:00 Catering arrive venue and start prepare 13:00 All team stand by 14:00 First round Guest start arrive Dior House Drinks and canape start serve Dior staffs lead the guest to Dior Lady shop 14:3
8、0 Truck show start 14:50 Truck show finish 16:00 First guest start leave Dior lady shop 16:00 Second round guest Start arrive Dior House Drinks and canape start serve Dior staffs lead guest to Dior lady shop 16:30 Truck show start 16:50 Truck show finish 18:00 Second round guest start leave Dior lad
9、y shop 18:00 Third round guest start arrive Dior House Drinks and canape start serve Dior staffs lead guest to Dior lady shop 18:30 Truck show start 18:50 Truck show finish 20:30 Truck show event finish,Invitation Please use Paris format as your invitation -Please see Graphic Charter for Press Docum
10、ents guideline (See attachment file referring page 15) -Please use both English and your own language,Dior (SILVER STAMPED LOGO, HORIZONTALLY CENTERED),Paper Cover and Back Cover paper: Chromolux 700 Blanc ultrabrillant 1face 300 grs (white and shiny paper) 130 mm (Height) * 180 mm (Width) Inside 2
11、pages paper: Curious touch soft blanc neige 300 grs (white paper) 130 mm (Height) * 180 mm (Width) Font Silver stamped text 45 Helvetica font and font size 10pt Silver stamped address / 45 Helvetica Light / font size 9pt Text and address and RSVP must be centered horizontally,Media -Opening ad for n
12、ews paper etc. -Out door media (if any) for new boutique opening -Provide both day and night pictures of the outdoor site.,Venue Photo At Least 2-3 Options of Your Coming Event Venue -Describe Your Venue,(,Venue Rendering based on your 1st option -Floor Plan -Rendering Use real environment to do the
13、 rendering - Special arrangement should be approved by regional visual merchandising team,Main Entrance,Tango Square Tent,Dior Lady Shop,Model waiting in Dior storage room,Before the truck show, Model, hair stylists, make up artists are preparing on 5th floor,Dior Truck show, Dior Lady Shop floor pl
14、an,Model Number of Models 12 female models 4 male models,Looks -All the looks will be shown,Menu Please list your menu and drinks,Cocktail Menu Cold Canaps 烟熏三文鱼卷配柠檬酸奶油 Smoked salmon rou with lemon sour cream 鹅肝配面包卷和腌制苹果 Goose liver praline with toasted walnut bread and confit apple 鱼子酱配海苔饼干 Beluga
15、Caviar on Seaweed Biscuit Hot Canaps 海鲜一口酥 Seafood vol au vent 炸意式南瓜芝士调味饭团 Fried risotto ball with pumpkin and gorgonzola 迷你香草小牛排配芒果萨萨 Mini herbed veal schnitzel with mango salsa Dessert 歌剧蛋糕 Opera cake 蓝莓迷你芝士蛋糕 Wild Blue Berry Cheese Cake,*Proposed menu from Shenyang Sheraton hotel *320RMB each per
16、son (p.s. 50 and 120 person minimum charge on 26th and 27th Sept.) *Quotation included: Mineral water, orange juice, wine and champagne glasses and catering fee.,Budget Breakdown Venue Production Invitation Model and etc.,Sale Target Local Currency: Euro:,Post Event Report with Photo : Submit event photo to the Far East within 2 days,
