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1、TheCaseforAdvertising(赞成广告论) TheCaseforAdvertising Moneyspentonadvertisingismoneywellspent.Itassistsarapiddistributionofgoodsatreasonableprices.Itdrawsattentiontonewideasandsohelpsenormouslytoraisestandardsof living.Byhelpingtoincreasethedemandforgoods,itincreasesthenumberofworkersneededtosupplytheg
2、oodsand,therefore,providesemployment.Ithelpstopayformanyservices.Withoutadvertisements,yourdailynewspaperwouldcostadollarormore,thepriceofyourtelevisionlicensewouldneedtobedoubled,andtravelbybuswouldcostmore. Perhapsmostimportantofall,advertisinghelpstokeepupthequalityoftheproductsandservicesyoubuy.
3、Noregularadvertiserdareofferaproductthatfailstoliveuptothepromiseofhisadvertisements.Hemightfoolsomepeopleforalittlewhilethroughmisleadingadvertising.Hewillnotdosoforong;forthepublichasthegoodsensenottobuythepoorualityarticlemorethanonce.IfIseeanarticleadvertised,itsthesurestproofIknowthatthearticle
4、doeswhatisclaimedforit,andthatitisofgoodvalue. ThereisonemorepointIfeelIoughttotouchon.Recently,Iheardawellknowntelevisionpersonalitydeclarethathewasagainstadvertisingbecauseitpersuadesratherthaninforms.Thisishairsplitting.Ofcourseadvertisingseekstopersuade.Ifitonlygaveinformation,advertisingwouldbe
5、soboringthatnoonewouldpayanyattention.Butperhapsthatiswhatthewellknowntelevisionpersonalitywants. lampreparedtomakejustoneadmissiontotheopponentsofadvertising.Noteveryadvertisementisagoodone.Someadvertisementsaresilly.Somearepointlessthoughnotverymany.Pickupthenearestmagazineornewspaperandcounttheadvertisementsthatreallyoffendyou.Andthencounttheadver
