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1、CIDA INC China Beef Industry Development Project 加拿大国际发展署-中国肉牛项目How to Write a Business Plan怎样写经营计划 February 20032003年2月Agriteam Canada, Alberta Agriculture Food and Rural Development, Alta Exports International, Canada Livestock Services加拿大农业咨询、阿尔伯塔农业食品和农村发展、阿达国际专家、加拿大家畜服务Business Planning Part 8经营
2、计划第八部分How to Write a Business Plan怎样写经营计划IExecutive Summary 执行概述4A.Organization 组织4B.Mission 使命 4C.Objectives目标4D.Reasons for Success 成功理由4E.Expected Results期望的结果5F.Financing财务/筹资5G.Risks风险5IIIntroduction to the Business业务介绍6A.The Business and History业务和历史6B.Products and Services 产品和服务6C.The Busines
3、s Setting 业务设定7D.Business Objective and Expected Results 经营目标和期望结果7IIIMarket Assessment and Marketing Plan市场估价和销售计划8A.Market Analysis市场分析8B.Competitive Analysis竞争分析9C.Market Strategy市场战略10IVProduction Plan生产计划11A.Production Plans:生产计划11VManagement Systems and Human Resources管理体系和人力资源12A.Management T
4、eam管理组12B.Organizational Structure and Management Systems组织结构和管理体系12C.Personnel人员12VIFinancial Analysis财务分析14A.Income收入14B.Production Costs生产成本14C.Debt Servicing and Repayment还本付息和支付14D.Profit and Loss Forecasts 利润和损失预测14E.Cash Flow Forecasts 现金流量预测14F.Breakeven Analysis收支平衡分析14VIIRisk Analysis and
5、Strategy风险分析和战略 15How to Write a Business Plan怎样写经营报告The main components of a business plan are经营计划的主要组成部分:Executive Summary执行概述1. Introduction to the Business业务介绍2. Market Assessment and Marketing Plan市场估价和销售计划3. Production Plan生产计划4. Management Systems (including Human Resources)管理体系（包括人力资源）5. Fin
6、ancial Analysis财务分析6. Analysis of Risks风险分析The following worksheets will help you develop your business plan. Complete all of the following worksheets and you will have compiled the information that needed to prepare a complete business plan. It will take time to complete this worksheet and you will
7、 have to talk to many other people in the company to get accurate descriptions of production, production methods, performance, costs and profitability. This type of team work will help to develop a better understanding of the business and its goals amongst all of the key employees and managers.I 以下工
8、作表将帮助你建立经营计划。完成以下所有表格，你将拥有编写经营计划所需要的资料。完成这些表格需要一定的时间，你必须与公司的其他人交谈以得到生产、生产模式、性能、成本和盈利能力的准确陈述。这种类型的团组工作将帮助建立对经营和所有主要雇员和经理之间的目标的更好理解。Executive Summary执行概述A. Organization组织Name of company: 公司名称：Legal type (State Owned Enterprise, Private, Joint-Venture, Other):法律类型（国营、私有、合资、其他）：Location:位置：Date establis
9、hed:建立日期：Business Activities:业务活动：B. Mission使命What is the purpose of the company? 公司的目的是什么？What market demand is being met?达到什么样的市场需求？C. ObjectivesC目标What are the stages of development the company will go through?公司将完成几个发展阶段？What quantity and quality of product will be produced at each stage?每个发展阶段生
10、产什么数量和质量的产品？D. Reasons for SuccessD成功原因Why will your company be successful?你的公司为什么成功？What factors can influence this success?影响成功的因素？E. Expected ResultsE期望的结果What is the expected sales income and net profit over the next five years?下一个五年期望的销售收入和净利润是什么？Year 1第1年Year 2第2年Year 3第3年Year 4第4年Year 5第5年Tot
11、al Production总生产Value of Sales 销售价值Net Profit 净利润F. Financing F. 财务/筹资RMB人民币Total Investment Value总投资价值Own resources自有资源Bank loan 银行贷款Other resources 其它资源G. Risks G. 风险Risk风险Risk Management Strategy风险管理战略II Introduction to the Business业务介绍This section provides the readers with a brief, concise descr
12、iption of the business. The description should be complete enough that people from outside the company get a good picture of the organization, its purpose and its strengths. These readers are likely to be bank officers and potential investors.本节向读者提供简单明了的业务陈述，陈述应全面能让公司以外的人对组织结构、目的和实力有足够的了解。这些人可能是银行官
13、员和签字的投资者。A. The Business and HistoryA业务和历史Name姓名Location位置Name of owner or head所有者或领导姓名Legal type (private; partnership, limited liability company, joint-venture, state-owned enterprise, cooperative, other)法律类型（私有、合伙、有限责任公司、合资、国营企业、合作，其它）Structure of responsibilities (number of founders and sharehol
14、ders, share distribution, holders of controlling packages etc)责任结构（创建人和股东人数、股份分配、控制交易的持有人，等）History of business development业务发展历史 Production, sales and profits in the past 过去的生产、销售和利润 Any significant shifts in products, technology and/or market locations in the past过去产品、技术和/或市场位置的任何巨大改变B. Products and ServicesB产品和服务 Existing types of products and services (include specifications) 产品和服务现存类型（包括规格） Level of production 生产水平 Sales销售 New products including those in the research and development stage 新产品包括那些在
