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1、Management of the network markting fou SMEsAbstract: Today, mankind has entered the era of rapid economic development of e-commerce-based network. A full range of rapid development and wide application of computer network technology on contemporary society, but also brought great changes to the ente
2、rprise marketing management. Network Marketing the new marketing methods to adapt to the changes of the era of the development of network technology and information networks, it has changed the traditional marketing concept, marketing strategy, marketing, ways and means, will become the mainstream o
3、f the current era of corporate marketing. The face I had many problems in the SME network marketing, we should also be a clear understanding of the inevitability of its development, which requires all aspects of synergy and cooperation, to build a good network consumption environment, and promote th
4、e continued development of network marketing.Keywords: network marketing sales model of network management marketing planning SME.1.The network marketing existence question of enterprises(1)The network marketing concept problems The enterprise in China network marketing knowledge existing two extrem
5、e ideas: the idea that the network marketing is a hi-tech enterprise of things, with traditional industries. Or think about network marketing is online sales, and witnessed network store losses, clusters of phenomenon more lost network marketing power. Another idea thinks, the network provides a the
6、m with large enterprises equal competition, as long as the platform of small and medium-sized enterprises owned and big enterprises as elegant website design, provide and large enterprise the same product and service, small and medium-sized enterprise may use the Internet transcendence of large-scal
7、e enterprises, in this idea guidance, the enterprise put in a great amount of resources on Internet marketing activities, however, business management will inevitably suffer enterprise resource limit. Although small and medium-sized enterprise website can do much on the surface and large enterprise
8、is same, but site function and service cannot keep pace with also can make network marketing is the effect to sell at a discount greatly.(2)The transaction security exist hidden troubleNetwork marketing an entire transaction is completed, the integration of including online payment. But at present o
9、ur country although be used for online payment credit card, but technical security and psychological acceptance still realistic outstanding problems. Moreover enterprise database server also safe hidden trouble, hackers may steal information into the computer.(3)The network infrastructure incomplete
10、Promotion network marketing technical barriers mainly displays in the network transmission speed and reliability, but due to the economic strength and technical reasons, the current network infrastructure is not perfect, existing regional differences, restricts the small and medium enterprise networ
11、k marketing is the further development.(4)The socialized distribution lagSmall and medium-sized enterprise logistics efficiency is low, the ability is poor, socialization, goods delivery distribution couldnt keep up with high cost, network marketing product not occupy price advantage, At the same ti
12、me the customer get the goods time longer, online shopping convenience, expeditious has no way to realize.(5)The related laws and regulations is not soundAlong with the development of small and medium-sized enterprise network marketing, its legal problems have appeared. For example: electric crime,
13、etc. These problems will be on the rights and interests of consumers and business operators and cause roach on, go against the network marketing activities.(6)The ignore the traditional marketing strategy useIn the process of network marketing, often many small and medium-sized enterprises only focu
14、s on the network, limitations and ignore the traditional marketing strategy use. Enterprise leaders more to consider how to through the network to carry on the market research, information propaganda etc, but ignore the traditional marketing method combined with Internet marketing tools, and improve
15、 overall enterprise network marketing effect methods.2.The enterprise network marketing of effective strategies(1)To establish correct network marketing conceptSmall and medium-sized enterprise should not only realize soberly network in the information age, the importance of the role of network mark
16、eting will more and more big, implementing network marketing is the inevitable choice of small and medium-sized enterprises. At the same time to develop the network marketing activities does not mean must invest a lot of money, have professional technical personnel, erect Internet line, buying expensive server, and build a function very complete website, enterprise should according to their own characteristics and internal conditions eco-management
