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1、Test 2READING AND WRITING 1 hour 30 minutesREADINGPART ONEQuestions 1-5 Look at questions 1-5. In each question, which sentence is correct? For each question, mark one letter (A, B or C) on your Answer Sheet.1. A. tell the manager in advance.B. sign the managers noticeboard.C. say what kind of event
2、 they are planning.2. A. what time of day it is. B. how long they last. C. where the caller lives.3. A. samples of material. B. the latest catalogue. C. a current price list.4. A. persuading people to consider starting a career in telesales.B. instructing staff to give the Personnel department up-to
3、-date paperwork.C. informing people of the application process for certain vacancies.5. A. To repair the machine, follow the instructions in the book.B. Consult the book for details before using this machine.C. If the machine develops a problem, report it in the book.PART TWO Look at the list below.
4、 It shows the contents page from a directory of business services. For questions 6-10, decide which section (A-H) of the directory each organisation on the opposite page should consult. For each question, mark one letter (A-H) on your Answer Sheet. Do not use any letter more than once.BUSINESS SERVI
5、CESA Translation servicesB Maps and plans - paper and other mediaC Multimedia - electronic publishingD Music publishing - CDs, audio and video cassettesE Plastic cards - credit cards, ID cards, etc.F Business publishing - corporate brochures, documents, etc.G Design of promotional stickers, labels a
6、nd signsH Technical publishing - product manuals, etc. 6. Foresight, a manufacturer of audio equipment, is launching a new range of CD players and needs accompanying instruction booklets.7. Ream plc, a manufacturer of computer hardware, wants a restyled logo for its new range of laser printers.8. AF
7、N marketing consultants has prepared a report for a north-African music publisher and requires a version in Arabic.9. Smart Ltd, a plastic products manufacturer, is planning to produce a high-quality annual report for its shareholders.10. Stride, a company which makes maps and notices for public pla
8、ces like shopping centres, wants to redesign its website. PART THREE Look at the chart below. It shows the domestic sales, foreign sales and profit levels of an electronics manufacturing company over a ten-month period. Which month does each sentence (11-15) on the opposite page describe? For each s
9、entence, mark one letter (A-H) on your Answer Sheet.Do not use any letter more than once. 11. Although there was a drop in foreign sales, domestic sales continued to rise, which resulted in profit levels holding steady.12. Domestic sales were higher than foreign sales for the second month running, w
10、hich boosted profits considerably.13. While domestic sales rose slightly on the previous month, foreign sales fell, and this led to a slight drop in profits.14. Despite a downturn in both domestic and foreign sales, profit levels experienced a slight increase.15. Although domestic sales fell, there
11、was a rise in foreign sales, and this led to a slight increase in profit levels. PART FOUR Read the newspaper article below about successful business executives. Are sentences 16-22 on the opposite page Right or Wrong? If there is not enough information to answer Right or Wrong, choose Doesnt say. F
12、or each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet.Why Seeing is SucceedingLee Chung of the Seattle Business Institute explains There are some executives who get it right. They launch winning products, and have a feeling for what customers like and dislike. They do not depend
13、 on research or secondary information, and yet they know the market extremely well. Take Steve Banks, developer of the best-selling personal finance software, Finax. He had noticed how difficult it was to use existing software products, and realised there was a gap in the market. Although 46 competi
14、ng pack- ages were available when Finax was launched, it quickly succeeded in attracting the majority of customers. Then consider the UK oil group which learnt that a new chain of hypermarket petrol stations was overtaking its own outlets. The competitors success was due to a higher standard of serv
15、ice and facilities. The oil groups managers could have discovered this by going to observe these stations. for ten minutes. Instead the oil group contacted an agency to carry out more market research. One of the Institutes most striking findings is that the best business strategists see things for themselves. They do not just analyse, but get out into the field with their customers, and gain first-hand experience of their products. 16. Successful executives base their strategies on reliable data about their clients requirements. A. Right B. Wrong C. Doesnt say17. Ste
