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1、For Lecturer Use Only:Score:INTERNATIONAL BUSINESS ENVIRONMENTAUTUMN TERM 2009-2010GROUP COURSEWORK SUBMISSION COVER SHEETInstruction to Students:1. Students should complete a coursework submission form and attach it to the front of any coursework handed in.2. Everything must be securely attached to
2、gether including any loose disks.3. Make sure your coursework is complete and posted as a whole.4. Make sure you post your coursework in the correct ftp address.5. You must keep a copy.Module Details:Module Code: Group 2Module Name: International Business EnvironmentScheduled Coursework due date:Nov
3、. 12th. 2009Submission Date:Nov. 11th. 2009INTERNATIONAL BUSINESS ENVIRONMENTAUTUMN ASSIGNMENTInnovation into the Future Telenor doing business in Brazil Team: Group 2 November 2009CATALOGUEINTRODUCTION -4THE BUSINESS ENVIRONMENT IN BRAZILAND THE ANALYSIS FOR TELENORu Internal environment -5u Extern
4、al environmentq Political environment -6q Economical environment -7q Social environment -9q Technological environment -10u Customer-11u Competitor-11u Marketing-13CONCLUSION-14REFERENCE-16INTRODUCTIONA Brief Overview of the ResearchTelenor Group is among the largest mobile operators in the world. Th
5、ey have pioneered the Norwegian telecommunication industry. The core business of Telenor Group is telecommunications.The Telenor Group is dynamic and flexible in its business approach, always exploring new markets and new technologies to make long-term investments. Furthermore, this company is now a
6、 driving force in the industry, engaging in pioneering research and technology development and other areas that are important to develop the core business of Telenor further. This is part of the reason why we chose Telenor to extend a new market in Brazil.Brazil has been named the winner to host the
7、 2016 Olympics, which provides a large opportunity for foreign investment. In Brazil, if you want to make a phone call you must dial the phone stations number first, then you can enter the number you want to, its very hard for a foreigner to make a phone call. So that it is the time to have a change
8、. Telenor provides voice, data, content and other communication services in 13 countries across Europe and Asia. Not including the South America, especially the Brazil. Telenor Groups ambition is to be a leading global mobile operator, while delivering attractive returns to our shareholders. There i
9、s a very complicated way to have a phone call in Brazil. The population of Brazil is the fifth of the world. It was 186,957,906（June 2nd, 2008）. It has a large consumed market.THE BUSINESS ENVIRONMENT IN BRAZILAND THE ANALYSIS FOR TELENORu Internal environmentTelenor Group is a Norwegian leading pro
10、vider of telecommunications services worldwide. The company has a strong footprint in Central Eastern Europe and Asia and a leading Nordic position in mobile, broadband and TV services.Brief introduction 172 million mobile subscriptions worldwide(Q3-2009) Strong subscription growth, particularly in
11、our Asian operations Listed as No.1 on Dow Jones Sustainability Indexes 2008 Revenues 2008: NOK 110 billion Workforce: more than 40.000employees (Q2-2009) Listed on the Oslo Stock Exchange Headquarters in Norway Main Stockholder：1THE GOVERNMENT, BY THE MINISTRY OF TRADE AND INDUSTRY894 683 140NOR53,
12、97 %2FOLKETRYGDFONDET78 518 861NOR4,74 %3JPMORGAN CHASE BANK NORDEA TREATY ACCOUNT*53 398 241GBR3,22 %4STATE STREET BANK AN A/C CLIENT OMNIBUS*29 887 056USA1,80 %5BANK OF NEW YORK MEL S/A MELLON NOMINEE*26 659 144USA1,28 %There are up to 40,000 telenor employees around the world .In addition to havi
13、ng professional skills, these employees are also encouraged to make climate friendly choices in their work and daily lives. From this information, we can see Telenor is a competitive and creative company .It is also a potential company overseas. The unique enterprise culture and governance principles make it an excellent company with abundant strength.From this we can find that Telenor has a lot of experiences in entering a new country. So that it is a good opportunity for Telenor to entering the Brazil market.u External environmentn Political
